Cheers

Cheers June 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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DRINK CULTURE The Sunset Grill & Bar is one of many places in Istanbul where guests can enjoy Turkish wine. YOUR CUSTOMER'S TASTEBUDS WILL THANK YOU. A Look at Turkish Wines Th is ancient wine growing area has a rich history. By Liza B. Zimmerman One rarely sees Turkish wines outside of a Turkish restaurant and that's pity because many of them are delicious. Few brands are imported into our over- competitive market and they are usually a hand-sell, as most operators' guests are unfamiliar with the local grape varietals and styles. Trying to pronounce the grapes Narince or K Tur 600 to 800 d y y i a list. Interna row Th e easiest way for operators to off er their customers Turkish wine may well be through the international varietals. Th ese grapes are familiar to guests and off er an innovatitive way to off er new fl avors in known wine categories. Th ere is certainly no doubt that these wines can pair with a wide range of foods and will intrigue curious wine drinkers. w s inn ro wine dri t t at t h t e ve Available through your distributor or at riedelop.com. Nonetheless, many of the wines are very food friendly. Each grape varietal has its own fl avor and style, according to Veli Sirt, the manager and wine buyer for the two- location Turks and Frogs wine bar in New York City. He off ers nine diff erent Turkish wines by the bottle—including whites, reds and a rosé—that are priced from $40 to $64. He adds that many of them are Old World in style and aged in French Oak. During a recent trip to Turkey I tasted a wine range of wines. Some were fresh, young and fruity like some of the narinces and others intense, big reds and blends that couldld easily stand up to a steak. One of the challenges that these wines face, according to Sirt, is that many of them are very new to the market. Th ey also tend to cost more than wines from other countries given how few brands are available in the U.S. and how smallll the production of many wineries can be. r Kalecik Karasi can be quite a tounge twister for staff as well as customers. urkey is home to one of the world's oldest wine growing industries and produces 0 diff erent indigenous grape varieties, according to Wines of Turkey. Th e huge variety of wines available can make it hard to choose which wines to off er on a list. International varietals like sauvignon blanc and cabernet sauvignon are also grown throughout the country. Sadly, only a fraction of wine grapes produced in the country are used to make wine and most are consumed fresh or dried. None countr n fl ro re s by t . He a r a g a le rk d fr ly s f a Grape varietal starting at $5.95 per glass. XL Pinot Noir Glass Height: 9" Capacity: 30 oz.

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