Cheers

Cheers June 2012

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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PRODUCTS CROWN ROYAL XR'S latest release in the company's Extra Rare Whisky Series is a blend from the LaSalle Distillery. Th is second release of XR includes a small reserve of the fi nal batch of whiskies saved from the distillery, which was closed in 1993. Crafted by Master Blender Andrew MacKay, the 80-proof Canadian Whisky is available for a suggested retail price of $129.99 for a 750-ml. bottle. LIME-A-RITA AND LEMON SHANDY are two new products available from Anheuser-Busch. Th e Lime-a-Rita blends Margarita fl avor with a splash of Bud Light Lime, coming in at eight percent ABV. It's available in 12-packs of eight-ounce cans. Th e Lemon Shandy is the fi rst seasonal beer from Shock Top, the Belgian White ale, and is available at 4.2 percent ABV in six- and 12-packs and on draught. Its retail price is an average of $7.49 for a six-pack (though prices vary by region). TWISTED PINEAPPLE is the latest fl avor released by Pernod Ricard's Seagram's Gin brand, joining the company's other fi ve twisted fl avors: grape, raspberry, lime orange and apple. Th e 70-proof gin will be available for a suggested retail price of $11.99 for a 750-ml. bottle. LILLET ROSE is the latest new product from William Grant & Sons. Th e new expression is created from a blend of red and white Grand Cru Bordeaux wines used to produce Lillet Blanc and Rouge. Th e result is lush, fruity and tonic with a taste of ripe summer berries, wildfl owers, melon, stone fruit and sweet and bitter citrus notes, according to the company. Th e wine is available for a suggested retail price of $19.99. 46 | JUNE 2012 MARIPOSA AGAVE NECTAR is a new liqueur from Heaven Hill Distilleries. Th e mixable liqueur is created from agave nectar combined with tequila and vodka, enhanced with hints of rose oil and gardenia. Named to celebrate the Monarch Butterfl y indigenous to the Tequila region of Mexico, the 60-proof Mariposa (Spanish for butterfl y) is available for a suggested retail price of $24.99 for a 750-ml. bottle. DOUBLE DECKER is a new brand available from Wente Family Estates. Th e new wine line features three wines: a red blend, pinot grigio and zinfandel. Th e red blend includes cabernet sauvignon, petite sirah and barbera; the pinot grigio has fl avors of green apple and citrus; and the zinfandel has a long fruity fi nish, according to the company. All three Double Decker varietals are available for a suggested retail price of $9.99 per bottle. www.cheersonline.com

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