CONTENTS
FEATURES 40
Four professionals share some of their favorite wines. By Kelly A. Magyarics
Sommeliers' Secret Weapons
45 Cheers Spirits Tasting: Th e Rebirth of Pisco
16 8 First Sip
10 Drink Culture 14 Drinks
16 Scene Corkbuzz Harmonious Blend Education and events near New York's Union Square. By Thomas Henry Strenk
18 Scene Blood and Sand Needs Headline Here
St Louis' cocktail set. By Ligaya Figueras
22 Marketing Matters The 100-Mile Cocktail
Trendy bar fi nds a following among
Discovering the spirit from the Pisco Punch to Pisco Sour. By Tony Abou-Ganim
Embracing the farm-to-glass cocktail movement. By Amy Sherman
24 Marketing Matters Reinventing Classic Cocktails
46 Products
50 Back 2 Basics Beer's Better A preferred partner for food. By John Fischer
Updating classic drinks for modern tastes. By Andrew Freeman
18
Cheers (ISSN 1051-564X—USP Number 007-239) is published nine times per year (January/February, March, April, May, June, July/August, September, October, November/December) by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Periodical Rate Postage paid at Norwalk, CT and additional mailing offices.
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Copyright 2012 by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. The Beverage Information Group, a division of M2MEDIA360, publishes Cheers, Beverage Dynamics, StateWays, Wine & Spirits Industry Marketing, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Handbook and Fact Book.
6 | JUNE 2012 www.cheersonline.com
