Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.
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22 SEPTEMBER 2016 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com COVER STORY UTV UNIVERSITY New on the lineup for dealers, UTV University will feature proven powersports dealer training specialists and a roundtable discussion about the state of the UTV industry. It ends with the Dealer Kick-off Keynote with Jason Dorsey, followed by the Dealer Preview on the show fl oor. Wednesday, Oct. 19 9 — 10 a.m. "Using Processes to Guide — Not Control — UTV Sales at Your Dealership" — Mark Mooney, principal, Mark Mooney Powersports Consulting Dealerships large and small can learn how to work from a process on the sales fl oor, while at the same time tailoring their approach to the individual needs of the UTV customer. 10 — 11 a.m. "How Merchandising UTVs on Your Showroom Floor Properly Can Grow Your Parts and Accessory Sales" — Jennifer Robison, national retail specialist & visual merchandising coordinator, Tucker Rocky Distributing If you've ever wondered why you're not selling more accessories and generating more lines on your ticket, Jennifer will provide tips to drive profi t to your parts and accessories department. 11 a.m. — noon "Following the UTV Profi t Tree from Sales to Service" — Ty Bello, VP sales & marketing, American Landmaster Industry veteran Ty Bello will get dealers fi red up in a myriad of ways. He'll walk dealers through all aspects of the store and show how the sale of a UTV can lead to profi ts in all of them. Noon — 1 p.m. Roundtable Discussion with UTV Manufacturers and Industry Leaders (includes lunch) — Moderated by Dave McMahon, editor-in-chief, Powersports Business magazine Get an inside look at the UTV market from the viewpoint of UTV manufacturers and other industry insiders. POWER UP MORNING SESSIONS Before the show fl oor opens on Thursday and Friday, dealers will have the opportunity to start the day with some valuable tips for both business and life. Speakers include U.S. Olympian Shannon Miller and powersports dealer consultant Mark Mooney. The $5 fee for each session will be donated to charity. Thursday, Oct. 20 8 — 9 a.m. "We Used to Do That — A Roadmap to Dealership Success" — Mark Mooney, dealership consultant and one of the most highly scored speakers at powersports industry events Former multi-line dealership owner Mark Mooney brings his decades of industry experience to the fore with a seminar that will answer many of the questions that dealers have about dealership operations. If stability in sales for the long term in all departments is what you seek, this overview of how you should run your dealership — and what to look at to guide its success — will set you up for the future. Friday, Oct. 21 8 — 9 a.m. "The Gold Medal Mindset" — Shannon Miller, Olympic Medalist (1992 and 1996) and a member of the "Magnifi cent Seven" team that won the U.S. Women's fi rst-ever Team Gold in Gymnastics Shannon will discuss how the gold medal mindset leads to victory on the competition fl oor, in the boardroom, and in our personal lives. With seven Olympic medals, she will share her insight on what it takes to be a winner: the importance of goal setting, leadership, maintaining a positive attitude, and teamwork. Through her Olympic and personal experiences, Shannon will explain ways to overcome even the most diffi cult obstacles to achieve success. While she may not have been the most talented, fl exible or even the strongest athlete, Shannon used these concepts to become the most decorated gymnast in U.S. history! GIE + EXPO 2016 SHOW PREVIEW Shannon Miller Mark Mooney Jennifer Robison Ty Bello Dave McMahon OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com and Industry Leaders (includes lunch) — Moderated by Dave McMahon, editor-in-chief, Powersports Business magazine Get an inside look at the UTV market from the viewpoint of UTV manufacturers and other industry insiders. teamwork. Through her Olympic and personal experiences, Shannon will explain ways to overcome even the most diffi cult obstacles to achieve success. While she may not have been the most talented, fl exible or even the strongest athlete, Shannon used these concepts to become the most decorated gymnast in Dave McMahon