Issue link: http://read.dmtmag.com/i/764739
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% 33.70% 42.90% 35.48% 33.33% 31.19% Value Necessity Service Improved technology 32.60% 33.80% 40.32% 44.44% 36.70% 17% 13.00% 15.52% 13.89% 21.10% 16.90% 10.40% 9.68% 8.33% 11.01% W h at wa s t h e m o st i m p o r t a nt fa cto r o f c l i e nt s ' b u y i n g d e c i s i o n s? 2012 2013 2014 2015 2016 80% 70% 60% 50% 40% 30% 20% 10% 0% 67.40% 65.00% 63.64% 56.41% 55.26% Modest increase Decrease Signicant increase Remian at 20.20% 20.00% 18.18% 10.26% 22.81% 11% 13.80% 16.67% 23.08% 20.18% 1.10% 1.30% 1.52% 10.26% 1.75% W h at i s yo u r p re d i ct i o n fo r s a l e s i n t h e ye a r a h e a d ? 2012 2013 2014 2015 2016 70% 60% 50% 40% 30% 20% 10% 0% 2011 2012 2013 2014 2015 2016 7.60% 1.10% 6.30% 4.55% 0% 3.51% Not very optimistic Cautiously optimistic H ow o p t i m i st i c a re yo u a b o u t t h e h e a l t h o f t h e N o r t h A m e r i c a n w i n e i n d u st r y i n t h e ye a r a h e a d ? Solidly optimistic Extremely optimistic 61.90% 64% 52.50% 51.52% 64.10% 52.63% 25.70% 31.50% 38.80% 42.42% 35.90% 42.11% 4.80% 3.40% 2.50% 1.52% 0% 1.75% U N I F I E D W I N E & G R A P E S Y M P O S I U M 7 6 V I N E YA R D & W I N E RY M A N A G E M E N T | J a n - F e b 2 017 w w w. v w m m e d i a . c o m