Vineyard & Winery Management

43 VINEYARD & WINERY MANAGEMENT SEPT - OCT 2012 WWW.VWM-ONLINE.COM

• Cover Page
• Cover Story: Vigilant About Lake County
• Detecting Virus on Your Vines
• Video Marketing Goes Viral
• Point of Sale Gets a Mobile Makeover
• Preparing for an Ownership Change
• How to Get a Business Loan - in Good Times and Bad
• Selecting and Training Your Companys Next Leader
• Scene at: The 2012 NextGen Wine Competition
• Q & A: Paul Mabray
• Scene at: 2012 West Coast Wine Competition
• News in Focus
• Uncorking PR: Develop a Nose for News
• Wine Wise Marketing: Selling More Than Wine
• Market Watch: Twisted Thinking
• Northwest Watch: SeVein = More Wine
• Soil & Cellar: Fermentation Innovation
• End Post: Surfing Californias Third Wave
• Editors Desk
• Spotlight
• Calendar
• Advertisers Index