CED

November 2012

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Contents 2012 Journalism Award Construction Writers Association Winner Editorial Team Executive Editor and Director of Programs KIM PHELAN kphelan@aednet.org Contributing Editor JOANNE COSTIN pr@aednet.org Graphic Production EVA BELMONTE design@aednet.org eva@neggie.net Columnists GARRY BARTECKI AED Vice President of Finance CHRISTIAN KLEIN AED Vice President of Government Affairs and Washington Counsel ELI LUSTGARTEN ESL Consultants JERRY RANDECKER & CHRIS SITTER Jordan-Sitter Associates RON SLEE R.J. Slee & Associates Advertising Contacts Vice President–Sales/ Publisher DAVID W. GORDON 800-388-0650 ext. 334 dgordon@aednet.org Advertising Sales Manager ALBERT J. RAMIREZ 800-388-0650 ext. 311 aramirez@aednet.org Production Manager MARTIN CABRAL 800-388-0650 ext. 313 mcabral@aednet.org Understanding and Reducing Product Liability Claims 32 600 22nd Street, Suite 220 Oak Brook, IL 60523 630-574-0650 fax 630-574-0132 www.aednet.org What every equipment dealer needs to know as rental becomes a larger part of the business. Taking Stock of the Changing Labor Laws Landscape 38 The NLRB has lowered the bar on acceptable employee behavior – makes sense if you know their objectives. NOVEMBER 2012 FEATURES Vol. 78, No. 11 FROM THE COVER From the Chairman 5 COLUMNS Steps to predicting the future – and good luck with that. Editor's Note 7 Housing expert is optimistic, but conditions aren't thrilling. President's Message 18 Right on target, AED advances well-mapped strategy. On the Numbers 45 Kiewit Moves Ahead 20 The director of Purchasing and Sales at one of North America's largest construction compa- nies talks about what it means for dealers to "get it right." Window to CONDEX 24 A glimpse of products and services that exhibitor compa- nies are bringing to Summit's tradeshow in January. Why status quo is dangerous Recruitment & Retention 47 A compelling case for meeting face to face. Aftermarket 49 Could your service department commit to a completion date? Washington Insider 51 Coming soon: tax reform, yes; radical change, no. DEPARTMENTS Inside AED 8 Groundwork 13 Industry Beat 14 Advertisers' Index 55 Dealer Data 56 Closer Look 42 Plus: DealerBahn helps dealers close more sales with state- of-the-art financing tools. November 2012 | Construction Equipment Distribution | | 3

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