Outside view of Tacoma BevMo! store (left), and a view of a section of the spirits offerings, which total more than 1,400 different items. The third BevMo! to open in Washington State is the new store in Tukwila, WA, just south of down- town Seattle.
BevMo!, can sell liquor as well as wine, beer and other products. Technically, BevMo! could have opened stores in the state that sold wine and beer but not spirits, even while Washington was still a control state. "Washington is one of the top markets in the country," said Francesca Schuler, BevMo!'s chief marketing offi- cer. "All the grocery stores sell wine and beer, there are private wine shops and 'bottle shops' that sell just beer.
But spirits are a very important part of our mix." Since the law change regarding spirits, BevMo! has opened three stores in Washington. In addition to the Tukwila store, opened in September, the chain opened a
CI1211 20 • Beverage Dynamics • www.beveragedynamics.com • November/December 2012
