Perrier-Jouet champagnes teamed up with London- based artist Claire Coles to create a series of satin bags for its holiday offerings this year. The artist also designed the floral pattern that adorns the company's gift set featuring a bottle of Belle Epoque cuvee and two champagne flutes.
This holiday season Bärenjäger Honey Liqueur is featured in an easy-to-gift tin canister with dynamic graphics and a drink recipe on the back. Handcrafted in Germany, Bärenjäger is a 70 proof honey liqueur made from neutral grain alcohol and pure premium natural honey.
Wente Vineyards has debuted a holiday bottle necker program, featuring select wines from Wente Vineyards and Double Decker as the pairings for traditional celebratory dishes. The neckers highlight two recipes, suggested wine pairings and a QR code that leads to videos of CEO Carolyn Wente actually preparing the food dishes and discussing the wines. The neckers also contain coupons for $2 off beef, poultry, pork, deli and produce that are included in the recipes.
The superpremium imported gin, Bombay Sapphire, is featuring this classy gift set for the season, including a 750 ml bottle and a logoed Martini glass.
Southern Comfort is spreading holiday cheer with this gift pack of a 750 ml of the top-selling brand joined by bottle of eggnog; the package also includes several recipes on the back.
The Glenlivet Single Malt Scotch has two varieties of gift packs for single malt enthusiasts this holiday season: The Glenlivet 12 Year Old 750 ml with two branded single malt Speyside glasses; and The Glenlivet 12 Year Old 750 ml with 50 mls of The Glenlivet 15 Year Old and 18 Year Old, providing higher-end sampling opportunities.
The fast-selling Burnett's Vodka, boasting a billboard of flavors, has this eye-catching "Holiday Favorites" case card for in-store seasonal merchandising.
Each year Jose Cuervo gives a Mexican artist the opportunity to design a limited- edition box for its Reserva de la Familia. This year Ricardo Pinto merged traditional art with modern graphics to create a box for the $159.99 tequila.
Beverage Dynamics • www.beveragedynamics.com • November/December 2012 • 29
