ADVERTISING & PROMOTION SPECIAL VIDEO
FIRST PLACE Brand: Jack Daniel's Tennessee Honey ("Integrated Campaign") Company: Brown-Forman Marketing Director: Carmen D'Ascendis Brand Manager: Paul Nelson Agency: Arnold Worldwide Creative Directors: Pete Favat,Wade Devers Copywriter: Peter Hughes Art Directors: Jeremy Boland,Allie Hughes, Wade Devers
SECOND PLACE (TIE) Brand:Natural Light Company: AB-InBev Marketing Director: Juan Torres Brand Manager: Jay Cunningham Agency: Switch Creative Director: Brent Coder Copywriter: Andrew Hunt Art Director: Brent Coder
SECOND PLACE (TIE) Brand: Lucid Company: Viridian Spirits Marketing Director: Jamie Gailewicz Agency: Bailey Brand Consulting Creative Director: Steve Perry Art Director: Ken Cahill
THIRD PLACE (TIE) Brand: Jack Daniel's Tennessee Whiskey ("Independence") Company: Brown-Forman Marketing Director: Carmen D'Ascendis Brand Manager: Paul Nelson Agency: Arnold Worldwide Creative Directors: Pete Favat,Wade Devers Copywriters: Bryan Carr, Chad Leitz Art Director:Travis Robertson
NEW PRODUCT AD
THIRD PLACE (TIE) Brand: Burnett's Vodka Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Reid Hafer Agency: 10 over 12 Creative Creative Director: Keith Rios Art Director: Matthew Johnson
THIRD PLACE (TIE) Brand: The Divining Rod Company: C. Mondavi & Family Marketing Director: Paul Englert,VP Brand Manager: Leslie Bramwell-Smith Agency: Partners2Media
TV COMMERCIAL
FIRST PLACE Brand:Hpnotiq Harmonie Company: Heaven Hill Distilleries Marketing Director: Kate Latts Brand Manager: Justin Ames
Agency: Mirrorball Creative Director: Steve Papageorge Art Director: Emil Czarnowski
FIRST PLACE Brand: Jack Daniel's Tennessee Whiskey ("Barrel Tree") Company: Brown-Forman Marketing Director: Carmen D'Ascendis Brand Manager: Paul Nelson Agency: Arnold Worldwide Creative Directors: Pete Favat,Wade Devers Copywriter:Todd Mitchell Art Director: Corey Favier
SECOND PLACE Brand: Jack Daniel's Tennessee Whiskey ("Final Touch") Company: Brown-Forman Marketing Director: Carmen D'Ascendis Brand Manager: Paul Nelson Agency: Arnold Worldwide Creative Directors: Pete Favat,Wade Devers Copywriter:Todd Mitchell Art Director: Corey Favier
Beverage Dynamics • www.beveragedynamics.com • November/December 2010 • 37 Beverage Dynamics • www.beveragedynamics.com • November/December 2012 • 37
AWARDS 2012
