Specialty Coffee Retailer

Specialty Coffee Retailer January 2013

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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holiday celebration, Valentine's Day. Sugar Free Raspberry or Strawberry Mochas can be made with either dark or white [sugar free] chocolate and make a perfect Valentine's beverage." Gina Costello, owner of Bellevue, Wash.-based Costellini's, suggests preparing low-cal treats with the company's Splendasweetened Cinnamon Bliss. "It still has the taste of Christmas while weaning into the New Year," she says. "It's a [cinnamon bun] in drink form. Try steaming it with apple cider." With Valentine's Day around the corner, it's not too early to consider drink specials for the romantic set. Last year Cooke added the Chocolate Cherry Love, a mocha with chocolate sauce, cherry syrup and a raspberry drizzle on top. His other Valentine idea, probably best suited to warmer climates, is a frappuccino for two: "We serve it in a 30-ounce glass with two straws and we have two cupcakes with it. It's a fun little date thing." Costellini's has a new Valentine's Day-appropriate product: raspberry butter cream powder. "No recipe is required," Costello says. "It stands alone as a delightful hot beverage or an iced coffee. It has a hint of raspberry with a creamy mouthfeel." Starbucks has pumped up pumpkin this season, and Cooke sees its popularity in his independent store. "We actually try to keep our pumpkin spice latte year round," he says. "We hear from tons of people that it's the best one they ever had. We do it with whipped cream with a little bit of pumpkin from the squeeze bottle on top and a little bit of cinnamon so it adds a little more flavor." Salted Caramel Syrup from Monin provides an interesting blend of salty and sweet flavor as a base for winter drinks. Cooke orders "a good bit" of pumpkin syrup at the end of the season to meet offseason demand. "So when a lot of places are running out of it, we keep it as long as it's not expired. People appreciate it." Every year Cooke adds new flavors to his menu. Two years ago he introduced cherry and coconut. Last year's choices were praline and cream and gingerbread, and this year peppermint and salted caramel. Mexican chocolate and a fruit flavor may be the next additions. Chocolate has a staying power that comes from appealing to more than just taste buds. "Chocolate continues to be one of the most sought after foods for people that crave a sweet treat," says Gary Polisano, foodservice-export manager of Caffe D'Vita, the Brad Barry Co. brand based in Chino, Calif. "There is a chemical release in sensors of the brain that compare to the emotion of happiness," Polisano says. "I see only growth in chocolate and chocolate products as the trend of more and more cultures become more westernized." Every winter there's a special hot chocolate at Corner BPA-FREE & REUSABLE Celebrating 15 Years Introducing our new double-walled mug! Specialty Coffee Importers It's easy to express your brand's unique personality with drinkware starting from $3.95! PROGRAMS AVAILABLE: Logo, Predecorated, & Co-Branding sales@thetaridge.com 800-745-8738 www.thetaridgecoffee.com VESSELDRINKWARE.COM | INFO@VESSELDRINKWARE.COM | 855.883.7735 21

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