An A-Z visitors guide to Milwaukee Wisconsin. Sponsored by Key Magazine Milwaukee, Wisconsin
Issue link: https://read.dmtmag.com/i/111729
Key COVER FEATURE Color Rush: the first snapshot of color in American photography THE LATEST special exhibition at the Milwaukee Art Museum showcases the evolution of color photography in America, a groundbreaking look at a medium that continues to fascinate amateurs and artists. Developed by the museum, Color Rush: 75 Years of Color Photography in America captures the medium���s evolution throughout the first seven decades of the 20th century, exploring the historical developments that led to color photography becoming the norm in popular culture and fine art. With framed photographs, as well as publications, slide shows, and film clips, the exhibition presents the story of color photography in America as it has never been told before. 8 Color Rush charts���from magazine pages to gallery walls, from advertisements to photojournalism���the interconnected history of color photography in the United States from 1907 to 1981. ���Respectively, these years mark the introduction of the first commercially available color photographic process, the autochrome,��� said Lisa Hostetler, cocurator of the exhibition, which will be at the museum through May 19. The exhibition chronicles the growing acceptance of color photography during those 74 years. Color photography captured the popular imagination through its visibility in magazines such as Life and Vogue, as well as through its accessibility on the marketplace