Issue link: https://read.dmtmag.com/i/164037
m www.PowersportsBusiness.com MOTORCYCLE Powersports Business • September 9, 2013 • 27 The hand-painted 1290 Super Duke R "Patriot Edition" gave a nod to Independence Day during KTM North America's July dealer meeting in Austria. s er e e el m y s n c s e of a e ler s a) s d. e dsd s M — M a m. d, h s n o yet ess ure cle he KTM introduced its all-new 1190 Adventure motorcycle to the North American dealers complete with guided demo rides. bikes that KTM will be unveiling over the next two or three years. Burleson said that the street segment accounts for less than 10 percent of the OEM's total sales; he expects it to be 25-30 percent of sales in the future. "As we start growing that range it becomes a real business model for the dealer acquisitions," Hagi said. "We can go into a dealership and show that we have a real product range, and we're really looking to grow. That product range is almost complete. We're still one more step from completion with a more small displacement, entry-price-point bike. We expect "We believe it is the next step for us to take major market share not only in adventure touring but street in general." Jon-Erik Burleson, president, KTM North America that to happen in the next 18-24 months in the U.S. With that complete range, I think you'll see the street business grow pretty rapidly as a percent of our total business." "Absolutely the best street bike we've ever built in the standard form" is how Burleson assesses the 1190 Adventure's launch. "We believe it is the next step for us to take major market share not only in adventure touring but street in general." CONTINUED GROWTH KTM North America officials also shared with dealers that the business saw June sales increase 44 percent compared to June 2012. Data also shows that KTM was the No. 1 selling European OEM in 2012 for production. Its 107,000 units for the year topped BMW for the first time. In addition, KTM is riding a stretch in which month-over-month, year-over-year sales growth has occurred for 36 consecutive months. That dates back to the recession, and to the date when Roger De Coster and Ryan Dungey were added to the KTM racing lineup. "All of our racing efforts combined has helped raise brand awareness, yes," Burleson said. Don't expect KTM to go exploring any new vehicle segments anytime soon, particularly if the product involves four wheels. "One of the things we saw during the global market crisis is you need to focus on the core of who you are," Burleson said. "Our brand fits well as a motorcycle brand. We see the purity of being a 'Ready to Race' motorcycle brand as where we want to focus now for the short-term and mid-term." PSB P26x29-PSB11-Cycle.indd 27 8/28/13 11:02 AM