Contents:
OCTOBER 2013 | Volume 56 | Number 10
Cover image ©istockphoto.com/yuuurin
departments
17
14
6 Upfront
8 Anonymous Distributor
10 Industry News
30 Marketplace
31 Key Distributors
34 Advertisers' Index
products
24 Equipment Focus:
Consumer Mowers
22
18
features
14 Five keystone pillars of profit:
Ageless formula for success
In the introductory article in a series, Jim Yount, founder and CEO of Jim Yount
Success Dynamics LLC, emphasizes that owning and managing a business for
the purpose of earning a profit is a learned (not an inherited) skill. "Without
business side of business management skills, failure is destiny," he said.
28 Product News
18 Gasoline guidelines
With fuel containing higher levels of ethanol entering the marketplace, Randy
Scully, national service manager for Stihl Inc., provides you with facts about fuel
that you and your employees should know and share with your customers to help
keep the engines in their power equipment running strong.
22 Turn your website
into an e-commerce machine
In the last of a two-part series on e-commerce, Brad Smith, director of product
at ARI, provides best practices for branding, navigation and shopping carts
designed to help you turn visitors into buyers.
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