• Do post event and dealership pictures. By using a simple social
media app (like Hootsuite), your employees can easily post
pictures and event updates directly to your social sites.
• Do promote your blog on your social channels. Along with your
link to the blog post, be sure to post an engaging lead. Don't just
repeat the title of the article — tell them something they won't
find in the article.
• Don't spam. There is a fine line between promoting your
dealership and social network spamming. It's OK to post a special
event or to mention an in-house service special occasionally,
but people on social networking channels don't want to be
bombarded with sales pitches. They get enough of that in their
inboxes.
• Don't TYPE LIKE THIS! oR tHiS. or this. Stop yelling
at your fans by typing in all caps. (You know who you are.)
Unless your target market is tweens, stick to proper typing,
and keep your writing style in a casual tone. Most importantly,
be human.
• Don't go off-topic. Staying on-topic is crucial for
encouraging engagement and growing your follower base. People
subscribe to your channel for a reason, and every time you go
off-topic, it makes your channel less valuable.
• Don't smack-talk your competition. Never let your competitive
feelings make it to your social channels. Even if your competition
Stop hoping your
customers will go back
to watching commercials
and thumbing through
the Yellow Pages and go
where your customers
are — online.
is embroiled in a public relations disaster, rise above it and leave it
alone.
• Don't use surprise pictures and tagging. Just because your
dealership is a superstar on social media, doesn't mean everyone
is comfortable being in the public eye. Don't publish photos, use
location-based tagging, or tag the names of people who haven't
given you permission.
OUTDOOR POWER EQUIPMENT
NOVEMBER 2013
21
