Specialty Coffee Retailer

Specialty Coffee Retailer March 2011

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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experience and use their Starbucks Card,” said Brady Brewer, vice president Starbucks Card and Brand Loyalty. “With mobile payment, the Starbucks Card platform further elevates the customer experience by delivering convenience, rewarding loyalty and continuing to build an emotional connection with our customers.” Customers just need to download the free Starbucks Card Mobile App for select BlackBerry smartphones, iPhone or iPod touch mobile devices. In addition to the mobile payment capability, the app allows customers to manage their Starbucks Card account, check their card balance, reload their card with any major credit card (iPhone users can also use the PayPal feature), check their My Starbucks Rewards status and find a nearby Starbucks store with the store locator feature. Customers can pay with their smartphone by holding their mobile device in front of a scanner on the countertop and scan the Starbucks Card Mobile App’s on-screen barcode to make a purchase. Customers have successfully adopted this technology in test markets in Seattle, Northern California, New York and more than 1,000 Starbucks in U.S. Target stores. “Mobile payment is just one example of how we’re continually innovating on behalf of our customers to enhance the Starbucks Experience,” said Brewer. “A growing segment of our customers use smartphones, and through the Starbucks Card Mobile App, we’re providing them with the fastest way to pay.” iPhone and iPod touch users can download the app from the App Store at www.itunes.com/appstore/. For more information, visit www. starbucks.com/coffeehouse/mobile-apps. Newsmakers are indexed to the first page of the article in which each is mentioned Alison Downey, The Victory, Madison, Wis.......................... 42 Alyssa cooyd, The Governor’s Cup Coffee Roasters, Salem, Ore. ....... 26 Anthony M. Ciepiel, Vita-Mix Corp................................ 13 Bill Haugh, Dr. Smoothie brands, Fullerton, Calif. .................... 16 Brady Brewer, Starbucks ........................................ 8 Cheryl Sendowski, Olde Towne Coffee Shoppe, Huntsville, Ala. ........ 24 David Gross, Smoothie Essentials, Novato, Calif. .................... 14 Gary Polisano, Caffé D’Vita ..................................... 14 James Mann, Jet Smoothies ..................................... 14 Laurie Demerritt, Hartman Group, Bellevue, Wash. .................. 16 Lisa Bateman, Mountain Thunder, Hawaii ........................... 6 Lynn Merriam, Java Frost, Ventura, Calif. ........................... 20 Megan Damewood, Capitol Grounds, Montpellier, Vermont ........... 25 Michael Rubin, Cappuccine ..................................... 14 Michelle Gass, Seattle’s Best Coffee ............................... 6 Patrick Downey, The Victory, Madison, Wis. ........................ 42 Paul Thornton, Coffee Bean International, Portland, Ore. .............. 6 Steve French, Natural Marketing Institute, Harleysville, Pa. ............ 16 Tiffany Gowing, The Garden Café, Creston, Iowa.................... 24 Tim Mapes, Delta Airlines ....................................... 6 Trent Bateman, Mountain Thunder, Hawaii . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Troy Evans, Viento y Agua Coffee House, Long Beach, Calif............. 25 8 | March 2011 • www.specialty-coffee.com CityGrounds celebrates Lincoln Park debut Free coffees from Metropolis Coffee Company, plus pastries, desserts and live evening music, were on tap at the grand opening of CityGrounds, a modern interpretation of traditional European coffeehouses that debuted in Chicago’s trendy Lincoln Park neighborhood Feb. 5. The new spot— which features a first-floor coffee bar and a second-floor lounge— strives to source coffee and other foodstuffs it purveys from local sources, a spokesperson said. Metropolis Coffee Company, for example, is located just north in the city’s Andersonville neighborhood, while the shop’s tortes, cookies, tarts, artisan rolls and breads come from some of Chicago’s most respected bakeries. For more information, visit www. CityGroundsChicago.com. Weather affecting coffee prices Monthly Coffee Market Report shows increases for January 2011 Market movement, coffee prices and market reports continue to be dominated by weather problems affecting many exporting countries. Consequently, coffee prices recorded further increases during the month of January, reflecting the current fragility of the supply/demand balance, the most recent report from the International Coffee Organization (ICO) said. The monthly average of the ICO composite indicator price rose from 184.26 U.S. cents per lb. in December to 197.35 U.S. cents per lb. in January 2011, the highest level recorded since September 1994. With regard to market fundamentals, the volume of production expected in crop year 2010/11, the dynamic growth in world consumption and low world stock levels continue to favor firm prices. World production in crop year 2010/11 is estimated at 134.8 million bags compared to 123.1 million bags in 2009/10, an increase of 9.5 percent. The first official estimate of Brazilian production in coffee year 2011/12 indicates a level of between 41.9 and 44.7 million bags, the ICO reported. For the full report visit http://dev.ico. org/documents/cmr-0111-e.pdf. SCR

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