Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/282869
The Beverage Dynamics Advertising & Promotion Awards competition is designed to recognize and honor excellence and creativity in advertising, promotion, merchandising and packaging for the beverage industry. Also included are materials designed for restaurant and bar merchandising and promotion. Entries are judged for creativity, effectiveness as a sales com- munication tool and production quality. All winning entries will be featured and credited in Beverage Dynamics magazine. Please note the general rules and specifi c preparation instructions for each category. WHAT IS ELIGIBLE Any original material appropriate to the categories defi ned below, introduced to the market between April 2013 and May 2014. HOW TO ENTER WHERE TO SEND ENTRIES/ DEADLINE Prepare entries as specifi ed under each category heading. Pho- tocopies of entry form are permitted. Fill out entry form for each entry, submit in duplicate (one copy attached to the back of the actual entry; the second attached to the entry fee check). If more than fi ve entries are being submitted, please provide a manifest list to ensure that all items are accounted for. All entries become the property of Beverage Dynamics. All entries must be received at the editorial offi ces of Beverage Dynamics, 17 High St., 2nd Floor, Norwalk, CT 06851 Deadline is 5 p.m., Wednesday, July 23, 2014. RECOGNITION Entry forms will be used for award certifi cates and publication of winners in Beverage Dynamics. Entrant is responsible for sup- plying full and accurate information. Promotion/advertising/ graphic agencies submitting materials on behalf of clients are responsible for notifying client of participation in this program. ENTRY FEE The entry fee is $175 per entry and is non-refundable. Check must accompany entries. (For multiple entries submit one check, attach all duplicate entry forms.) Make check payable to Beverage Dynamics. Another payment option is by credit card via the online link www.bevinfogroup.com/APA. Please submit a copy of the online payment confi rmation with all your entries. JUDGING AND AWARDS Entries will be judged on the following criteria: creativity, effec- tiveness as a sales communications tool and production values. Winners in each category will receive award certifi cates, and winning entries will appear in Beverage Dynamics. MORE INFORMATION If you have any questions about the Advertising & Promotion Awards, call Richard Brandes, 212-353-3832. ADVERTISING & PROMOTION AWARDS General Rules Categories, Instructions and Defi nitions Submit actual print ads, mounted on black display board with a minimum 1-inch border on all sides. Attach each copy of the entry form to back of the board. For cam- paign, hinge vertical sides together with black tape ("ac- cordion" style, not "book" style.) Bound supplements (for category #8) may be placed in a plastic sleeve, then the sleeve mounted. All print entries must be accompanied by a high-resolution (300 dpi, at least 2" X 3") jpeg image of each entry on CD or fl ashdrive. Companies submit- ting more than one entry in categories 1-6 may gang all images on one CD or fl ashdrive. Please clearly label each image (category, subject) on the CD. PRINT ADVERTISING (CATEGORIES #1-6)