Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.
Issue link: https://read.dmtmag.com/i/282869
1. PRINT AD-FULL PAGE, CONSUMER Individual, full-page advertisement appearing in any consumer publication. 2. PRINT AD-FULL PAGE, TRADE Individual, full-page advertisement, appearing in any trade publication. 3. PRINT AD-CAMPAIGN, CONSUMER Three or more full-page ads for the same prod- uct/brand with a related theme, appearing in any consumer publication. 4. PRINT AD-CAMPAIGN,TRADE Three or more full-page ads for the same prod- uct/ brand with a related theme, appearing in any trade publication. 5. HOLIDAY OR SPECIAL AD Advertisement with a specifi c holiday or special promotional theme, appearing in any publication. 6. NEW PRODUCT AD Individual advertisement launching a new product, appearing in any publication. Submit television and video entries on DVDs. Spot and campaign entries must be on separate DVDs. Label each entry clearly (brand, title, # of spots in campaign). Provide a CD or fl ashdrive with clearly labeled jpeg images from spot/video for publication. 7. INDIVIDUAL TELEVISION COMMERCIAL (ANY LENGTH). 8. SPECIAL VIDEO Film or video used for promotional, educational and other related purposes. Submit outdoor/transit advertisements on CD. Include clearly labeled jpeg of each entry, DO NOT submit actual pieces. 9. OUTDOOR OR TRANSIT AD A single billboard, poster, bus shelter or other outdoor/transit ad. 10. OUTDOOR/TRANSIT CAMPAIGN A series of three or more outdoor/transit ads for the same product/brand with a related theme, or a group of ads,designed to be displayed together with a related theme. All packaging entries must be submitted on CDs or fl ashdrive. Please clearly label jpeg of each entry (category, subject). DO NOT submit actual packages, bottles or labels. For Redesign submit clearly labeled "before" and "after" images. 11. NEW PRODUCT PACKAGING Products introduced after April 2013. Line extensions (new fl avors, varietals, etc.) may be entered. 12. REDESIGNED LABEL/ PACKAGING Entry must include sep arate, clearly labeled "before" and "after" versions. 13. CO-PACKS A single package including two separate food/ beverage/snack brands. 14. GIFT CARTON/GIFT TIN 15. GIFT SETS/GIFT PACKS Display entries must be submitted on CDs or fl ashdrive with jpegs of entries clearly labeled. DO NOT submit actual display pieces. Companies submitting more than one entry may gang all images on one CD or fl ashdrive. Please clearly label each image (category, subject) on the CD or fl ashdrive. 16. SHELF TALKER/WOBBLER 17. BOTTLE NECKER/NECK HANGER 18. BANNER/STREAMER 19. DANGLER/MOBILE 20. CASE CARD Shown with or without product display. 21. MOTION DISPLAY 22. FLOOR BIN OR RACK 23. ELECTRONIC SIGNAGE/DISPLAYS 24. MULTI-CASE FLOOR DISPLAYS Submit all collateral materials on CDs or fl ashdrive with jpegs of entries clearly labeled. For Sales Brochures (#26) and Recipe Books (#27), please also submit a sample of the printed piece. 25. POSTER 26. SALES BROCHURE/SELL SHEET 27. RECIPE BOOK An item intended as a value-added pre- mium to consumer, either given away with purchase or offered for purchase by mail. 28. BRANDED WEARABLES 29. PROMOTIONAL GLASSWARE 30. OTHER PREMIUM ITEMS (FROM INFLATABLES TO CHAIRS) These categories focus on suppliers efforts in on-premise establishments. 31. DRINK MENUS Send CD or fl ashdrive with jpeg plus actual menu. 32. TABLETENT Free-standing card for on-premise tabletop display. Please send clearly labeled jpeg of entry on CD or fl ashdrive plus the tabletent itself. 33. ON-PREMISE SIGNAGE Includes neon, banners, mirrors, etc. Please send CD with jpeg of entry. 34. BACKBAR RISER OR GLORIFIER Free-standing bottle display piece (submit only jpeg of entry on CD or fl ashdrive). TELEVISION/ VIDEO (CATEGORIES #7-8) OUTDOOR TRANSIT (CATEGORIES #9-10) IN-STORE DISPLAYS (CATEGORIES #16-24) PRODUCT PACKAGING (CATEGORIES #11-15) COLLATERAL MATERIALS (CATEGORIES #25-27) PREMIUM ITEMS (CATEGORIES #28-30) ON-PREMISE (CATEGORIES #31-35)