Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.
Issue link: https://read.dmtmag.com/i/28793
EDITORIAL OFFICE 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 • (847) 720-5600 Visit us online: www.specialty-coffee.com E-mail: specialtycoffee@m2media360.com Differentiate to Succeed E veryone is looking for ways to get a leg up in the business world these days. Te world of specialty coffee retailing is no exception. With coffee shops on almost every corner (not an exaggeration in cities like Portland or Boston or Chicago), how does one shop distinguish itself from the others? Partnering with the right coffee roasters and understanding the kind of equipment you’ll need not only to survive but also to thrive in today’s competitive marketplace are key steps toward your ultimate success. We think this issue of Specialty Coffee Retailer will help you do both. In our cover story, contributing editor Alan Richman takes an in-depth look at four companies that share a passion for coffee and a dedication to the environment. Green Mountain Coffee Roasters, Dillanos Coffee Roasters, DeCoty Coffee Company and Te Evelyn Bay Coffee Company were generous enough to share their approach to the roasting business (along with some great pictures, too!). Start your “tour” on page 12. Setting yourself apart oſten means taking things to a different level. Many shops are doing just that by making the transition from simple coffee house to roaster-retailer. It’s not an easy undertaking. But as contributing editor Brenda Russell explains in “Get Equipped,” operators who thoroughly research coffee roasting equipment and recognize the challenges roasting presents can reap the benefits roasting their own beans brings. For tips on how to select the equipment that will transform your shop, turn to page 20. Creating outstanding espresso is another competitive plus—especially considering the popularity of the brew. Te average espresso drive-thru business, for example, sells 200 to 300 cups of espresso and coffee-based drinks per day, according to E-Imports, a Vancouver, Wash.-based provider of coffee and espresso business solutions to the specialty coffee industry. With the average price for an espresso-based drink at $2.45 vs. $1.38 for a cup of brewed coffee, it makes sense to consider ramping up your espresso operation. Contributing editor Maura Keller delves into the ins and outs of selecting espresso machines in “Espresso Evolution” that begins on page 27. Tis issue also brings our Annual Roasters Guide, a must-read and must- keep resource for anyone involved in specialty coffee retailing. Happy reading...and happy spring! — Kathleen Furore, interim editor EDITORIAL STAFF Interim Editor PRODUCTION STAFF Art Director Production Manager CIRCULATION STAFF Vice President of Circulation & Collateral Services SALES STAFF Sales Manager List Rental & Reprint Services EXECUTIVE STAFF Group Publisher CONTRIBUTING EDITORS Dan Bolton, Maura Keller, Alan Richman, Brenda Russell EDITORIAL ADVISORY BOARD Jason Burton, lab5702 Desiree Farden, Big Train, Inc. Jack Groot, JP’s Coffee And Espresso Bar Wes Herman, Te Woods Coffee Meghan Hubbs, Equal Exchange Rob Jeffries, North Atlantic Specialty Bag Craig Min, LAMIL Coffee Lon LaFlamme, Dillanos Coffee Roasters Kate LaPoint, Sound Provisions, Inc. Joe Monaghan, La Marzocco Tom Palm, Design & Layout Services Steve Schnitzler, Port City Java® Andi C. Trindle, Atlantic Specialty Coffee Bill Waddington, TeaSource Corporate Office: 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 PRESIDENT/CEO VP FINANCE & OPERATIONS VP OF CIRCULATION & COLLATERAL SERVICES PRODUCTION & OPERATIONS DIRECTOR SUBSCRIPTION INFORMATION AND REQUESTS Phone (847) 763-9565 Marion Minor Gerald Winkel Joanne Juda-Prainito Mary Jo Tomei Fax (847) 763-9569 Subscriptions: $39 for one year, $61 for two years, U.S.; $48 for one year, $72 for two years, Canada; $110 for one year, all other countries (includes airmail postage). Single copies $10 each; Annual Buyers Guide $25. Payable in U.S. funds only. Customer Service: (847) 763-9565 PRESS RELEASES: Press releases on supplies, services and new products are welcomed and encouraged. Direct them to Specialty Coffee Retailer. Color print photography is preferred, slides and transparencies are accepted. Specialty Coffee Retailer reserves the right to edit all submissions. Kathleen Furore kfurore@comcast.net Britt Menendez Robin Walton Joanne Juda-Prainito Brian Grau (314) 487-6568 Cheryl Naughton (678) 292-6054 Charlie Forman cforman@m2media360.com Specialty Coffee Retailer (ISSN 1077-3460) is published monthly by Bev-Al Communications, 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. Copyright© 2010 by Bev-Al Communications Inc. Postmaster please send address corrections to: Specialty Coffee Retailer, P.O. Box 2121, Skokie, IL 60076-7821. Periodicals postage paid at Park Ridge, IL and additional mailing offices. 4 | April 2011 • www.specialty-coffee.com Specialty Coffee Retailer (ISSN 1077-3460) is published monthly by M2MEDIA360, a Bev-Al Communications company, 1233 Howard Street, Suite. 2-i, San Francisco, CA 94103. Copyright© 2009 by M2MEDIA360, and may not be reproduced without writen permission. Postmaster please send address corrections to: Specialty Coffee Retailer, P.O. Box 2121, Skokie, IL 60076-7821. Periodicals postage paid at San Francisco, CA and additional mailing offices.