Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.
Issue link: https://read.dmtmag.com/i/28793
Chauvin Coffee Company mourns founder Joe Charleville passes away at age 97 Specialty Coffee Retailer extends condolences to the family, friends and business associates of Joe Charleville, who passed away March 17. Joe—the second of four generations of coffee roasters—started in the coffee business in 1930 as a high school student when he went to work for Isaac Rose at Rose Coffee Company in St. Louis, Mo. He rose through the company’s ranks, bought out his step-brother’s interest, and in 1962, after the death of Isaac Rose, became the sole proprietor. In 1978 Joe sold Rose Coffee Co., but coffee remained in his life. In 1984, he opened Chauvin Coffee Co. in St. Louis, which his daughter-in-law Bonnie Charleville owns and operates today. Caribou Coffee unveils winning expressions Guests’ phrases to be featured on company’s coffee cups Caribou Coffee recently unveiled coffee cups featuring the winning phrases from the company’s “Make the Cup” contest, which asked customers to submit phrases and images of what inspires them. The company announced the winners in February. “Caribou Coffee is a brand that embraces living life to the fullest, regardless of what it is that you are passionate about. We want to give our consumers a chance to share that passion and be part of the conversation,” Alfredo Martel, senior vice president of marketing and product management for Caribou Coffee, said. “Life is short. Stay awake for it,” has been Caribou’s tag line since its inception in 1992. As part of 2010 rebranding efforts, that tagline was given new life through “Bou-isms”—phrases that encourage readers to live life to the fullest and share what they “Stay awake for.” The 147 winning phrases, selected from more than 12,000 entries received in a one-month time frame, include: • Driving with the top down • Last ride on the ferris wheel 6 | April 2011 • www.specialty-coffee.com • Pitter-patter of little feet as the sun rises • To end breast cancer! • To zig where others zag • Bicycling down country roads with friends • Stopping at every kid’s lemonade stand All 147 will be featured on Caribou Coffee cups until October of 2011. For more information, visit cariboucoffee.com. National Coffee Association releases trend survey “The Impact of Age, Gender & Ethnicity on Consumer Behaviors & Attitudes” examines motivations that drive coffee- drinking habits In today’s competitive marketplace, it is more important than ever to tailor product positioning and branding to satisfy diverse needs. Consequently, understanding the demographic variations in consumers’ attitudes and behaviors that drive coffee sales is essential to developing successful marketing plans and building brand loyalties for important niche markets. The National Coffee Association (NCA) is helping specialty coffee retailers and manufacturers understand customers’ habits in “Portrait of the Coffee Consumer: The Impact of Age, Gender & Ethnicity on Consumer Behaviors & Attitudes,” a supplemental report to the 2010 National Coffee Drinking Trends survey. The report goes beyond revealing how Mark Your Calendar April much coffee is consumed by age bracket, gender or ethnic groups by delving into the when, where, how and why customers behave and buy coffee the way they do. For more information, or to order a copy of the report, visit www.ncausa.org/i4a/ ams/amsstore/category.cfm?category_ id=1. The National Coffee Drinking Trends survey is also available. Jammin Java Corp. inks deal with Gourmet Merchants International GMI to distribute company’s gourmet coffees in Southern California Gourmet coffees from Jammin Java will be popping up in gourmet, natural food and independent grocery markets in Southern California thanks to a distribution deal the company signed with Gourmet Merchants International (GMI) in mid-March. “The demand for gourmet and specialty foods among California residents is strong and growing stronger,” Rohan Marley, chairman of Jammin Java, said. “Given the market for gourmet coffees in the state, we are delighted that Gourmet Merchants International will be working with us to raise public awareness of Jammin Java’s line of gourmet coffees by ensuring its distribution within a variety of high-quality grocery markets.” GMI provides full-service distribution to gourmet, natural and independent grocery 27-28 SCAA: Symposium 2011—The Executive Series, Hilton Americas, Houston, www.scaasymposium.org/ 28-1 SCAA Exposition: The Specialty Coffee Event of the Year, George R. Brown Convention Center, Houston www.scaaevent.org/ 28-1 Specialty Coffee Association of America 23rd Annual Exposition and 3rd Annual Symposium, Houston, www.scaa.org 18-19 May Caffe Culture - London, UK www.caffeculture.com 21-24 National Restaurant Association Restaurant, Hotel-Motel Show, McCormick Place, Chicago www.restaurant.org 22-24 SCAE World of Coffee, Maastricht, The Netherlands http://scae.com/scae-world-of-coffee-maastricht.html 3-5 Coffee Fest San Diego, San Diego, www.coffeefest.com 28-30 The Ultimate Barista Challenge, Southwest Foodservice Expo, Dallas, www.restaurantville.com June May