Display It!
Grab-and-go features help capture sales BY MAURA KELLER
T
he core tenet of a successful retail business is providing customers with high-quality products in a convenient and
accessible location. Specialty coff ee retailers want to maximize their store layouts and shelf space to optimize profi ts, inventory, and customer shopping experiences. Enter grab-and-go and display counters. Th ese convenient shelves, racks and refrigerated components
can signifi cantly help you capture sales, move product quickly, and improve your bottom line—all while keeping your customers coming back for more.
OPTIONS ABOUND In today’s retail environment, retailers can choose from
a variety of grab-and-go cases and display counter systems including dry cases, refrigerated cases, split cases and triple- zone combination cases.
24 | May 2011 • www.specialty-coffee.com “Our triple zone case is our number-one seller because it
gives the customers a variety of options as they expand and grow their coff ee business,” says Tim Langdon, national sales representative at Advanced-Fabrication, Inc. in Vista, Calif. As Langdon explains, the triple zone case is grab-and-go on the bottom and a split case on the top, giving retailers the option to off er refrigerated sandwiches, cheesecakes, chocolates, and other refrigerated items on one side, dry pastries on the other. When it comes to display cases, accessibility and fl exibility
are key. “We have a lot of customers increasing business by removing a small glass piece in the center of our case, which lets them go completely dry on top during the morning when pastry sales are the highest then make a small change to the case in the aſt ernoon to go completely refrigerated,” Langdon says. “Th is allows for increased dry pastry sales in the morning and increased cheesecake and dessert sales in the aſt ernoon
Photo courtesy of Advanced-Fabrication, Inc.
