Specialty Coffee Retailer

Specialty Coffee Retailer May 2011

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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EDITORIAL OFFICE 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 • (847) 720-5600 Visit us online: www.specialty-coff ee.com E-mail: specialtycoffee@m2media360.com FoodFest roasting their own java. In this issue, we’re shining the spotlight on food and the ways it can L nourish not only your customers but your bottom line, too. For our cover story, writer Ann Meyer interviewed specialty coff ee retailers to fi nd out what they’re doing to perk up mid-day sales. You’ll fi nd ideas that range from creating family-friendly spaces to hosting aſt ernoon teas to sweetening menus with cookies, biscotti, scones and other treats in her story, “Snack Attack.” If it’s the lunch or early dinner crowd you’re aſt er, sandwiches could be the bait you need to lure customers into your shop. Sandwich sales are booming (think Subway, Jimmy John’s, Potbelly and Spicy Pickle, to name a few)—why not capture some of those sales by off ering creative croissant sandwiches, panini, wraps and subs to supplement your coff ee and tea menu? Writer Brenda Russell spoke with coff eehouse owners who are doing just that in “A Profi table Pairing.” And in “TEAriffi c,” contributing editor Dan Bolton shares insights on how iced tea—one of this year’s top growth beverages—can get summer sales brewing. You’ll also fi nd information about the kinds of display cases in which to merchandise the food and drink you purvey, plus our regular Brew News, Bistro Voyages and Secrets features. By the time you read this, I will have passed the editor’s baton to Specialty Coff ee Retailer’s new editor, Pan Demetrakakes. Pan has been in trade journalism for 19 years, all of it covering consumer packaged goods. His most recent position was chief editor of Food & Beverage Packaging. He is a graduate of Stanford University (and is thrilled with the Cardinal’s recent football success), and his passions include history and classical music. Editing Specialty Coff ee Retailer for the past few months has been a pleasure and a privilege. I’ve enjoyed speaking with readers and vendors alike, who have helped me learn as much as possible in a very short time about the specialty coff ee industry. My thanks to everyone, including the SCR staff , who has made the experience so rewarding. — Kathleen Furore, interim editor ast month, Specialty Coff ee Retailer focused on coff ee roasting—how it is done, what equipment is important, and why retailers should consider EDITORIAL STAFF Interim Editor PRODUCTION STAFF Art Director Production Manager CIRCULATION STAFF Vice President of Circulation & Collateral Services SALES STAFF Sales Manager List Rental & Reprint Services EXECUTIVE STAFF Group Publisher CONTRIBUTING EDITORS Dan Bolton, Maura Keller, Ann Meyer, Brenda Russell EDITORIAL ADVISORY BOARD Jason Burton, lab5702 Desiree Farden, Big Train, Inc. Jack Groot, JP’s Coff ee And Espresso Bar Wes Herman, Th e Woods Coff ee Meghan Hubbs, Equal Exchange Rob Jeffries, North Atlantic Specialty Bag Craig Min, LAMIL Coff ee Lon LaFlamme, Dillanos Coff ee Roasters Kate LaPoint, Sound Provisions, Inc. Joe Monaghan, La Marzocco Tom Palm, Design & Layout Services Steve Schnitzler, Port City Java® Andi C. Trindle, Atlantic Specialty Coff ee Bill Waddington, TeaSource Corporate Offi ce: 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 PRESIDENT/CEO VP FINANCE & OPERATIONS VP OF CIRCULATION & COLLATERAL SERVICES PRODUCTION & OPERATIONS DIRECTOR SUBSCRIPTION INFORMATION AND REQUESTS Phone (847) 763-9565 Marion Minor Gerald Winkel Joanne Juda-Prainito Mary Jo Tomei Fax (847) 763-9569 Subscriptions: $39 for one year, $61 for two years, U.S.; $48 for one year, $72 for two years, Canada; $110 for one year, all other countries (includes airmail postage). Single copies $10 each; Annual Buyers Guide $25. Payable in U.S. funds only. Customer Service: (847) 763-9565 PRESS RELEASES: Press releases on supplies, services and new products are welcomed and encouraged. Direct them to Specialty Coff ee Retailer. Color print photography is preferred, slides and transparencies are accepted. Specialty Coff ee Retailer reserves the right to edit all submissions. Kathleen Furore kfurore@comcast.net Britt Menendez Robin Walton Joanne Juda-Prainito Brian Grau (314) 487-6568 Cheryl Naughton (678) 292-6054 Charlie Forman cforman@m2media360.com Specialty Coff ee Retailer (ISSN 1077-3460) is published monthly by Bev-Al Communications, 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. Copyright© 2010 by Bev-Al Communications Inc. Postmaster please send address corrections to: Specialty Coff ee Retailer, P.O. Box 2121, Skokie, IL 60076-7821. Periodicals postage paid at Park Ridge, IL and additional mailing offi ces. 4 | May 2011 • www.specialty-coffee.com Specialty Coff ee Retailer (ISSN 1077-3460) is published monthly by M2MEDIA360, a Bev-Al Communications company, 1233 Howard Street, Suite. 2-i, San Francisco, CA 94103. Copyright© 2009 by M2MEDIA360, and may not be reproduced without writt en permission. Postmaster please send address corrections to: Specialty Coff ee Retailer, P.O. Box 2121, Skokie, IL 60076-7821. Periodicals postage paid at San Francisco, CA and additional mailing offi ces.

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