CONTENTS
16
6 First Sip 8 Drink Culture 12 Drinks
14 Scene The Franklin Mortgage & Investment
Company Philadelphia’s speakeasy cocktail bar. By Lew Bryson
16 Marketing Matters Skinny Cocktails
Serving low-calorie drinks. By Carolyn Walkup
51 Products
54 Back 2 Basics Table Manners
Presenting and serving by-the-glass. By Erin Fitzpatrick
FEATURES
38 Light Beer is a Heavy Hitter on Premise
42 Up on the Rooftop
Light brands are increasingly popular on draft. By Lucy Saunders
45 Chile’s Wines Shine
42
Unique, top-of-the-world dining and drinking locations. By Michelle Paolillo Lockett
Strong value is increasing the country’s wine reputation. By Liza B. Zimmerman
48 Cheers Wine Tasting: Italian Varietals and Summer Wines
Our tasting panel recommends a range of quality Italian and summer wines.
Cheers (ISSN 1051-564X—USP Number 007-239) is published nine times per year (January/February, March, April, May, June, July/August, September, October, November/December) by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Periodical Rate Postage paid at Norwalk, CT and additional mailing offices.
POSTMASTER: Send address changes to Cheers, P.O. Box 2123, Skokie, IL 60076-7823 SUBSCRIPTIONS: One-year subscription rates: USA $35.00; Canada $50.00; air mail to other countries $75.00.
All subscriptions payable in U.S. dollars. Payment must accompany order. To subscribe write: Cheers, P.O. Box 2123, Skokie, IL 60076-7823, or call the Cheers customer service line at 847-763-9565, Fax 847-763-9569, M-F 8 a.m. to 4:30 p.m. CST. Subscription customer service e-mail: cheers@halldata.com.
Copyright 2009 by The Beverage Information Group, a division of M2MEDIA360, 17 High Street, Norwalk, CT 06851. Reproduction without the express written consent of the publisher is prohibited. The Beverage Information Group, a division of M2MEDIA360, publishes Cheers, Beverage Dynamics, StateWays, Wine & Spirits Industry Marketing, Handbook Advance, Liquor Handbook, Wine Handbook, Beer Handbook and Fact Book.
4 | MAY 2011 www.cheersonline.com
