Cheers

Cheers May 2011

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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CONTENTS May 2011 Vol. 22 No. 4 26 20 FEATURES 20 Vodka Holds Its Appeal 26 Two Heads are Better Th an One bar and kitchen. By Monica Kass Rogers 33 ON THE COVER: Secreto’s Purple Reign cocktail is a blend of Absolut Berry Açaí, violet liqueur, lemoncello, lime juice, blueberries and cane syrup. Photography by Kitty Leaken www.cheersonline.com 33 Th e Rising Tide of Sustainability Synergies are on the rise between the The mixable spirit shows no signs of slowing down. By Johnny D. Boggs How are these drinks taking hold across the country? By Deborah Parker Wong MAY 2011 | 3

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