Cheers

Cheers May 2011

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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Chile’s Wines Shine Operators see this diverse country’s wines as good values that are improving in quality. By Liza B. Zimmerman roducer Jess Jackson once called Chile “California inverted.” Th e long, narrow South American nation does indeed geographically resemble California and produces a wide range of wines and styles. Long lumped with its neighbor Argentina on many lists, Chilean wines are fi nally separating themselves from the pack and getting some of the attention they deserve. According to the Beverage Information Group, Cheers’ parent company, Chilean wine sales were up 107.2 percent in 2009. According to Woodside, Ca.-based Gomberg, Fredrikson and Associates, carménère is Chile’s strongest red grape varietal on the U.S. market and was up by eight percent in 2010. Pinot noir was just behind it with an increase of seven percent and red blends have grown by four percent through December of www.cheersonline.com MAY 2011 | 45

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