Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.
Issue link: https://read.dmtmag.com/i/30177
DRINK CULTURE At The Jefferson in Washington D.C. half the revenue from sales of the Hanami Hibiscus Cherry Martini (left) was donated to Japanese relief efforts. At Zentan the Sushi chef Jason Zheng is seen in action (right) making the roll to support charity work in Japan. Helping Japan One Drink at a Time The industry comes together to provide relief to tsunami and earthquake victims. Immediately after the devastating natural disaster in Japan, the restaurant and drinks industries responded with an outpouring of support for the Japanese citizens and the charities that provide humanitarian aid and rebuilding assistance. Here are a few of the many generous promotions and events occurring this spring. Ozuma, San Francisco: Th e restaurant donated 100 percent of the proceeds of its sales in the month of March of their specialty cocktail Kibou No Hana (Flower of Hope) to the American Red Cross to assist with tsunami relief eff orts. Th e cocktail was priced at $12. Le Colonial, San Francisco: Th e restaurant donated 1.5 percent of all its revenue from the dining room and lounge during the last week of March to the American Red Cross Bay Area Chapter in support of the Japanese relief eff orts. Th e Jeff erson, Washington, D.C.: Th e restaurant is celebrating the capital’s National Cherry Blossom Festival by donating 50 percent of the revenue it receives from its Hanami Hibiscus Cherry Martini cocktail ($19) to the American Red Cross relief eff orts. Th e restaurant says it’s returning the symbol of friendship off ered by the citizens of Tokyo in 1912 when the city’s mayor gave Washington D.C. a gift of Japanese cherry trees. Zentan, Washington, D.C.: Th e restaurant created a Saisei (Rebirth) Roll to raise money for Japanese relief. Th e $16 roll is accompanied by a glass of Hakushika sake and $10 from each Saisei sold through June 30 will go to the American Red Cross. Ty Ku Asian Wine & Spirits: Th e company’s sake brewery was undamaged by the disaster, but it’s spreading the word to help its fellow Japanese citizens. Ty Ku will be utilizing its fan base across social networks to raise education and awareness about the relief eff orts. Th e company will also be donating portions of the proceeds of its spirits, sojo and sake bottles in April and May to the Red Cross. It also created three special drink recipes to promote the relief eff ort, including the Japan Aid, made with TY KU citrus liqueur, fresh lemonade and a squeeze of lemon. MAY 2011 | 9 THE JEFFERSON THE DONOVAN HOUSE