Issue link: https://read.dmtmag.com/i/326874
34 | Boating Industry | July 2014 www.BoatingIndustry.com www.BoatingIndustry.com /// Market Trends /// all in one nice, big display. And, of course, you can display that information in a more intuitive way for the consumer so that it's easier for them to use and you can use common user interface techniques so that it's nice and consistent with everything else he does." Co-developed between Mastervolt and Gar- min, the GPSMAP Glass Helm Series is branded by Garmin, but built using Mastervolt's CZone technology. GPSMAP Glass Helm comes with multi-touch displays that integrate sonar, auto- pilot, tank monitoring, power monitoring, apps, engine data and more. Mastervolt's Goldsmith equates the evolution to what's happened in cars where screens have become nearly ubiquitous on vehicles at every price point. She sees this tipping point making it easier for people to operate boats at a glance. "In the past [touchscreens] have been just as- sociated with navigational electronics, and now what's happening is that we're integrating with those companies that own the helm and say why not be able to monitor if you're running out of bat- tery power from that position, or why not turn on a bait well because you're going to go fi shing or why not have the ability to change your lighting or turn up or turn down your radio from that posi- tion?" Goldsmith said. "What it's doing is adding more convenience, it's user behavior-friendly so it's clear, simple graphics that the boater understands and it's just simplifying the dash, simplifying the helm and making it easier to operate the boat. Easy as pie? While larger boats have never been easy to operate — especially for beginners — marine tech providers aren't just hoping to add features to the next gen- eration of boats. A major goal in the development of next-gen helm tech is to simplify the appearance and operations of the systems for seasoned cap- tains, beginning boaters and anyone else who may need to take control in the event of an emergency. "There's this entire push within the indus- COMING TO A LOCATION NEAR YOU! Call (315-692-4533) or email (liz@mraa.com) Liz Walz for more information. With an educational line-up designed to make an even bigger impact on your business, Marine Retail University is back for another round of one-day events. Find an MRU near you and save the date! More events to be added soon. MARINE RETAIL UNIVERSITY Learn more about Marine Retail University at mraa.com/MRU With the ability to personalize what information is visible, boaters can customize Volvo Penta's Glass Cockpit screen to match their preferences or current situation on the water. With the ability to personalize what information is visible, boaters can customize Volvo Penta's Glass Cockpit screen to match their preferences or current situation on the water. P32x36-BI14JUL-MarketTrends.indd 34 5/28/14 12:08 PM