Issue link: https://read.dmtmag.com/i/328305
www.PowersportsBusiness.com MOTORCYCLE Powersports Business • June 16, 2014 • 21 MOTORCYCLE cately involved in the rally from taking part in the rally, being the only Indian dealer out there, as well as tied close to the corporate marketing effort," Johnson said. YEAR-ROUND SALES Though rally week is expected to be a big sales event for Indian Motorcycle Sturgis, the dealer- ship will be open and fully functional through- out the year. "The business plan that we've put together and that we've worked with Polaris on, it will be a fully-functioning year-round dealership, and it's planned to be profitable year-round also," Johnson said. "Outside of the summer rally months, we have a very strong marketing plan in place to market … in the western South Dakota market, but also up in the oil fields of North Dakota. We're only about an hour and a half from there, and that area is just booming — going through the roof — and we look for that to continue." The dealership looks to lean on Vern Eide Motorcars' five decades of experience in building its customer network and growing its business. "They talk about the Eide Advantage. When you purchase a vehicle at Vern Eide, you get ser- vice and get taken care of, better than any other dealership. And that doesn't matter if you're buying something at the Vern Eide MotoPlex in the powersports world, or if you're buying something at the Acura store or the Honda store or the Ford store," Johnson said. "The way that Vern Eide trains their people to take care of their customers can be matched against anyone else in the country, and we're just going to roll that into western South Dakota, to the motorcycling community out there." And with Indian sales already doing well at the Sioux Falls store, management is sure the brand will thrive 360 miles west. "It is just absolutely a blast working with the Indian customers that come in. We've been a metric store for many years, and last year we got Indian and Victory in the same year, and it is so much fun taking care of these customers that are coming in looking at Indian and Victory and trading them out of their Harley," Johnson said. "Sales have been through the roof so far this year. It's going to be a strong bike year this year — I can just tell. And I think it's because of all the excitement around Indian and Victory." PSB Indian Motorcycles return to Sturgis 20 • June 16, 2014 • Powersports Business www.PowersportsBusiness.com (Above) Vern Eide Motocars recently opened Indian Motorcycle Sturgis on Lazelle Street in the heart of Sturgis, S.D. (Left) Indian Motorcycle Sturgis plans a big remodeling project to be completed by the 75th Sturgis Motorcycle Rally in August 2015. INDIAN STURGIS CONTINUED FROM PAGE 20 See Indian Sturgis, Page 21 Wide tire kit for Honda Grom Lexington, N.C.-based C&S Custom announced that its wide tire kit for the fast- selling Honda Grom is now available. The C&S Custom 16-inch-over-stock swingarm and 200 wide tire kit made its debut at Bike Week in Daytona Beach. "No matter where we stopped in Daytona, our little Honda Grom got mobbed by guys and gals wanting to know more about the cool little 125cc custom bike with the fat tire," general manager Charlie Michael said. "Since then our phone has not stopped ring- ing with interest in our Grom wide tire kit; it has become our fastest selling wide tire kit." The kit is designed specifically for Honda's newest cult hero and includes a chrome moly swingarm that is specified from 6 to 16 inches over stock. The swingarm is available in raw metal, powder coat, custom painted or chrome. Currently, two styles of wheels are offered, with more sizes and styles in the pipeline. The C&S Custom kit includes chain, front sprocket, rear sprocket, swingarm, rear wheel, rear tire, brake line and strut. Enthusiasts can also select an optional front wheel and tire combination as well as optional nitrous bottle bracket. Cur- rently in the pipeline are optional 13- and 14-inch wheels for the Grom. The bike delivers 9 hp and a top speed of 65 mph. S&S CYCLE TO SPONSOR 2014 WMDRA STURGIS NATIONALS S&S Cycle announced it will be an associate sponsor of the 2014 Western Motorcycle Drag Race Association's AMSOIL Sturgis Nationals at the Stur- gis Dragway on Aug. 5-6. "Drag racing has always been a major factor in the history of S&S Cycle. Drag rac- ing is what got George J. Smith, our com- pany founder, interested in developing go-fast parts for Harley-Davidson motorcycles in the first place," said S&S racing manager Jus- tin Bramstedt. "We think it's important that S&S should promote drag racing both on the professional and grass roots levels." S&S will once again be holding the T124 Demo Days event from 10 a.m.-noon on both days of the race event, allowing rid- ers to see what it's like to run one of the big S&S motors down the drag strip. "We're excited to welcome S&S Cycle as an associate sponsor of the 2014 Sturgis Nationals and thrilled to have them join us out at the drag strip again this year for the T124 Demo Days," WMDRA president Sandra Alberti said. MONSTER 821 LATEST NAKED MODEL OFFERING FROM DUCATI Ducati in May unveiled the all-new Monster 821, a mid-size entry for the third generation of the iconic naked model. Following the successful unveiling of the new generation Monster 1200 in Novem- ber at EICMA in Milan, the Monster 821 is powered by the latest edition of Ducati's 821 Testastretta 11° engine. The new Monster combines 112 hp and 65.9 ft-lb of torque with a 179.5 kg/395.7 lb (dry weight) over- all package. Having delivered more than 290,000 Mon- sters since the original concept more than 20 years ago, the new model maintains its stylish character using the new chassis and muscular styling of the Monster 1200, designed with premium components fully integrated with Ducati's latest technologies. PSB DIGEST C&S Custom has launched a wide tire kit for the Honda Grom. The all-new Ducati Monster 821 features a 112-hp water- cooled 821cc engine. It will be available at dealerships in July. P20x21-PSB8-Cycle.indd 21 6/4/14 2:26 PM