Issue link: https://read.dmtmag.com/i/328305
www.PowersportsBusiness.com AFTERMARKET Powersports Business • June 16, 2014 • 29 HOTPRODUCTS AFTERMARKET British Customs takes Industry Award at the Quail British Customs attended the sixth annual The Quail Motorcycle Gathering in Carmel, Calif., in May and rode away with two awards. For the Quail Ride, British Customs out- fitted several riders with BC bikes. Bryan H. Carroll, producer and director of the hit motorcycle documentary "Why We Ride," piloted the British Customs Dirt Bike on the trek. The 100-mile journey through the Mon- terey Peninsula, including a quick jaunt around the world-famous Mazda Raceway Laguna Seca track, resulted in the BC Dirt Bike being selected as "Most Unique" on the ride. Featuring everything from vintage resto- rations to highly customized machines, the event welcomes bikes of all kinds to be submit- ted for awards consideration. British Customs had several bikes on dis- play on the concours, and at the end of the judging period the BC Dirt Bike was selected for the "Industry Award." SPEEDMOB, INC. ACQUIRES GEARED UP POWERSPORTS SpeedMob, Inc. announced that it has pur- chased the operating assets and majority of inventory of Geared Up Powersports, LLC (DBA LeoVince USA). SpeedMob, Inc. will take over distribution of most of the brands previously carried by Geared Up Powersports. LeoVince exhaust and carbon fiber will not be sold or serviced by SpeedMob, Inc., and more news regarding the brands carried by SpeedMob is expected in coming weeks. Tim Calhoun, president of SpeedMob, said, "The contracts have been finalized, and I am excited about this new venture and the possibilities it presents for us. We plan to offer new brands as well as continued service on a more focused offering of brands currently dis- tributed by Geared Up Powersports. It allows us to create a name that coincides with our passion for speed sports." SpeedMob, Inc. officially began doing business on May 19. Current dealers are able to continue purchasing products from Airoh Helmets, TechSpec, BMC and other brands now carried by SpeedMob, Inc. with uninter- rupted service. Calhoun concluded, "This change repre- sents our desire to get back to the root of what brought my team and me into powersports. We want to reintegrate ourselves into the most passionate side of our business, not only as sponsors and vendors, but also as competitors, builders and riders on a human-to-human basis. SpeedMob allows us to create a brand that we live and to offer products that we really believe in. We hope that these brands will put smiles on riders' faces and that dealers will choose SpeedMob to continue servicing their needs both on the fine brands brought over in the purchase as well as the new brands soon to join the SpeedMob family." LEOVINCE REORGANIZING IN U.S., CANADA Italy-based LeoVince announced that it has reorganized its distribution channels in the U.S. and Canada. Parent company Promet has entered into a partnership with Adler Group, which will work to boost the interna- tional presence of the LeoVince and Sito brands. LeoVince's U.S. dealers can expect to receive details about the new distribution channels in the coming weeks. Adler designs and manu- factures OEM parts including clutches, variable speed drives, gears, gear shifts, rubber/metal components and transmission components for motorcycle manufacturers such as BMW, Ducati, KTM and Piaggio. VP RACING FUELS PARTNERS WITH GNCC, ATVMX VP Racing Fuels has announced an exten- sion of its official fuel sponsorship with the AMSOIL AMA Grand National Cross Coun- try Series presented by Maxxis (GNCC) and Mtn. Dew ATV Motocross National Cham- pionship Series (ATVMX) through 2016. "The two series pit riders against some of the most treacherous terrain for up to three hours at a time, making a consistent top qual- ity fuel crucial to success. This is a strong factor in the series' desire to continue its rela- tionship with VP," said GNCC racing event director Tim Cotter. "We are extremely happy to have VP Racing Fuels continue its commitment to our GNCC and ATVMX series and our racing families. The VP brand is synonymous with racing and is a great fit for the series." "GNCC and ATVMX are the nation's pre- mier off-road and motocross racing series, and we really appreciate our partnership," said Steve Scheidker, director of marketing for VP. "They provide the perfect venue to promote our full range of fuels. With T4, U4,4, MR12 and more, we have blends for every level from amateur to pro, along with a full-time tech support staff just a phone call or email away to help riders with fuel selection and tuning." Big Daddy Motorsports will continue to be VP's representative at the events. "I know riders will appreciate VP's superior power, torque and throttle response and I look forward to providing them great trackside service," Big Daddy's Stan Digby said. "As a longtime customer of VP, I'm proud to support a series like GNCC with quality products." DRAGONFIRE TEAMS UP WITH TUCKER ROCKY, DEALERSHIP DragonFire is teaming up with Tucker Rocky Distributing and Marionville Powersports to show off the hottest new UTV accessories June 21-22 at the 17th annual O'Reilly Auto Parts Ozark 4-Wheel Jamboree Nationals in Springfield, Mo.The event features mon- ster trucks, mud bogs and more than 1,000 4-wheel drive vehicles. "We are excited to welcome DragonFire to our family," says Lindsay Hubley of Fam- ily Events, which organizes the 4-Wheel Jamboree tour. "Our events have been described as a 'State Fair for gear heads' — DragonFire will fit right in! These weekend events are packed with burn-out competi- tions, Monster Truck Thunder Drags, Mud Bog Challenge, Tough Trucks racing, rock crawls through the Fox Shox Proving Grounds, manufacturer's midway, show-n- shine awards, seminars, food and fun." "This is definitely a departure for Drag- onFire," admits social media manager Chris Moore. "However it is just the sort of motor- ized mayhem we want to be in the middle of! Many of the 4×4 truck types are also avid UTV fans so we want to show them what Dragon- Fire has cooked up!" Working with the local dealership, Marion- ville Powersports, and Tucker Rocky Distribut- ing, rigs decked out with RacePace, RockSolid and ReadyForce kits will be presented at the 4-Wheel Jamboree Nationals. PSB ICON AIRFRAME STATISTIC Specifications — Icon 1000's Airframe Statistic helmet is testament to the engineering, design and execution that ICON has pioneered for over a decade, according to Icon. The helmet is wind tunnel tested and refined, with multiple oversized intake and exhaust ports, a remov- able breath deflector, a quick-change fog-free Proshield, a fully remov- able/washable HydraDry interior, a rear spoiler for reduced helmet buffeting, a Prolock secure shield locking system and a removable chin curtain. Benefits — The Airframe Statistic's tri-composite fiberglass/Dyneema/carbon fiber shell features a black construct finish. This treatment peers into the structure of the helmet and is unique to each piece. It comes in sizes XS-3X. Suggested Retail Price — $390 Contact — www.rideicon.com HTMOTO SEAT COVERS Specifications — HTMOTO offers a full line of ATV, motorcycle and UTV seat covers. Standard combina- tions include black Gripper and carbon fiber material with white contrast stitching. Benefits — All covers can be custom ordered in more than 27 colors and materials. HTMOTO also offers customization such as build-ups, shave-downs and gel inserts. Suggested Retail Price — Pricing varies Contact — www.htmoto.us NAMURA TOP END REPAIR KIT Specifications — Fitting the 2010-14 Kawasaki KX250F, the NX-20017K Top End Repair Kit includes a piston, top end gasket and a bearing, if required. Benefits — With everything meticulously crafted to OEM specifications, the top end kit is designed to be a perfect fit, according to Namura. Suggested Retail Price — Starting at $182.93 Contact — www.namura.com DOWCO FASTRAX LUGGAGE Specifications — Designed with form, fit and function, Dowco's Fastrax Sport Xtreme Luggage offers riders storage for everything they need on the road. The new series includes a tank bag, tail bag and backpack. Benefits — The tail and tank bags feature unique euro-styling, are constructed using a durable vinyl coated polyester and feature water-resistant zip- pers, bungee web on lid, universal mount- ing straps, reflective graphics, a conve- nient carry handle, 28 • June 16, 2014 • Powersports Business www.PowersportsBusiness.com DIGEST Bryan H. Carroll (center) holding the Quail Ride "Most Unique" trophy with the founders of British Customs, Jason Panther and James Panther. Marionville Powersports will be teaming up with DragonFire at a Missouri off-road event. P28x29-PSB8-Aftermarket.indd 28 6/4/14 2:34 PM