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SECURITY SYSTEMS NEWS SEPTEMBER 2011 www.securitysystemsnews.com RESIDENTIAL SYSTEMS 33 Richmond Alarm out of home theater By Tess Nacelewicz RICHMOND, Va.—Richmond Alarm this summer sold a home theater/home audio business that it purchased two years ago to a local home technology integrator. The sale to Livewire of NSN Technologies took place July 18, said Wayne Boggs, president of Richmond Alarm, a Honeywell First Alert dealer based here. NSN did not perform as expect- ed after the bottom fell out of the new housing construction market in the recession, so the offer by Livewire to purchase the business benefited both companies, Boggs told Security Systems News. "It is good for us because we PLATINUM Continued from page 32 the board. In a statement, he praised the company's executive management, and said the Jacobsons can now focus on their primary busi- ness, real estate investments. Hallows is now chairman of the board, Kindfuller said. "[The founders] are 100 percent responsible for the company and also 100 per- cent beneficiaries of Plati- num's continued success," he said. "This has been some- thing that was discussed for many years, but the timing had to be right." In the past few years, he said, "we've increased our profitability and the found- ers were able to make this acquisition." He declined to discuss the specific terms of the deal, but said the transaction was ben- eficial to all. SSN PRO 1 Continued from page 32 to Security Systems News. "While I think people are concerned about stolen laptops, they're actually more concerned about the infor- mation they have on those lap- tops as it relates to their identity. So that really kind of took us into the cyber-space of identify theft. We saw it as a really good fit." Haenggi said the LifeLock ser- vice is not tied into the customer's alarm panel. It's a separate service with which LifeLock monitors "if your identify or credit cards are being used in any way," she said. Haenggi said the new feature should "make for a stickier cus- tomer" because it "enables us to own more of the mindshare around security with that cus- tomer." Also, she said, "it's an RMR driv- er .... [and] it's not something that requires us to roll a truck." SSN Really? No, really? Ever feel like your provider keeps pushing stuff at you that you really don't want, while telling you that you really do? Maybe it's time to switch to a company with a solid record of dealer satisfaction. It's why DEALERS STAY WITH US BECAUSE THEY WANT TO, NOT BECAUSE THEY HAVE TO. So,why not talk to the people who let you decide what's good for you? Dealer Development 888-848-8851 Visit us online at www.csgdealer.com FAIR& SQUARE BENEFITS n No Holdbacks n Weekly Funding n Up to 36x RMR n Non-Exclusive n Three-Payment Guarantee n Equipment Discounts n Control of Your Own Brand ASSURANCE n More Than 30 Years of Service n High Account Retention n Two-Way, Cellular, Internet and more n Interactive Services n Financial Stability n High Dealer Satisfaction n Compatible with Most Hardware n Personal Account Representative don't have to deal with it any- more," Boggs said. "We can con- centrate on our primary business, which is security." Boggs declined to reveal terms of the deal with Livewire, but said that Richmond Alarm, founded 64 years ago, will continue to retain rights to the NSN name and that Livewire is essentially buying all its home theater leads. "I'm not going to do home the- ater anymore," Boggs explained. "I'm going to direct anyone who calls me and wants home theater to [Livewire]." He said Richmond Alarm is keeping the NSN name and phone number because thousands of NSN customers have structured wiring boxes with that contact information on them and may call if they need additional work or security offerings that Richmond Alarm can provide. "I'm going to keep that name and phone number operational just because there's an installed base out there that I can leverage over time," Boggs explained. Richmond Alarm acquired NSN—Neighborhood Security Network—in 2009. That same year it also acquired Virginia Key & Lock, a locksmith business, which Boggs said is growing. SSN DEALER PROGRAM™