Outdoor Power Equipment

November 2014

Proudly serving the industry for which it was named for more than 50 years, Outdoor Power Equipment provides dealers who sell and service outdoor power equipment with valuable information to succeed in a competitive market.

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CONTENTS: OUTDOOR POWER EQUIPMENT (ISSN 0192-7558) (USPS 0006-257) (Reg. U.S. Pat. & T.M. Off.) is published monthly by Specialty Information Media at 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. POSTMASTER: Please send change of address to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. For subscription information and requests, call Subscription Services at (847) 763-9565. Subscription rates: 1 year, $25 US & Poss. 1 year, Canada/Mexico $50.00 Foreign is $65.00. All subscriptions are payable in advance in US funds. Send payments to Outdoor Power Equipment, PO Box 2123, Skokie, IL 60076-7823. Single copies or back issues, $8 each US; $12 Canada/Foreign. Sourcebook $15. Periodicals postage paid at Park Ridge, IL, and additional mailing offices. Cana dian GST Reg is tra tion Num ber: R125906743. © COPY RIGHT 2014, OUTDOOR POWER EQUIP MENT. Ma t erial may not be re pro duced or photocopied in any form without the written permission of the publisher. 4 NOVEMBER 2014 OUTDOOR POWER EQUIPMENT www.outdoorpowerequipment.com NOVEMBER 2014 | Volume 57 | Number 11 14 GIE+EXPO 2014 Show Recap In the first of a two-part series, OPE Editor Steve Noe touches on the highlights of the Green Industry & Equipment Expo (GIE+EXPO), which took place Oct. 22-24 at Louisville's Kentucky Exposition Center. 16 Succession Planning: 5 tips on how to start Jeff Sheets, founder and owner of OPE Consulting Services, discusses the hurdles that often need to be overcome when passing on ownership of a dealership. 20 Lease or Loan? What you need to decide William G. Sutton, CAE, president and CEO, Equipment Leasing and Finance Association (ELFA), provides 10 tips to help your customers know how to choose between a lease or a loan to finance equipment for their businesses. 22 SEO Trends Colleen Brousil, ARI's director of marketing, gives advice on how to boost your search engine ranking by staying up- to-date with current search engine optimization (SEO) trends. 24 Servantage Dixie Sales celebrates "100 years strong" Jim Starmer highlights the 100th anniversary of Servantage Dixie Sales (Dixie Sales Company), an independent, full- service, value-added distributor headquartered just outside of Greensboro, N.C. 6 Upfront 8 Anonymous Distributor 10 Industry News 34 Marketplace 35 Key Distributors 38 Advertisers' Index 28 Equipment Focus: Commercial Walk-behind and Stand-on Mowers 32 Product News FEATURES DEPARTMENTS PRODUCTS 14 22 32 28 16 Cover image by John Kmitta

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