20 November 2014 Business Planning Guide www.greenmediaonline.com
Franchising
More and more aspiring business owners are realizing their
dreams of starting a business or solidifying and expanding an
existing one through franchising.
Franchising — an arrangement where one party grants
another party the right to use its trademark or trade name as
well as certain business systems and processes to provide a good
or service according to certain specifications — provides local
business owners with instant, national brand recognition and
an immediate, competitive edge.
The BenefiTs of BecominG a franchisee
A new business can enter the marketplace, or compete at a
higher level if it's already in existence, through franchising.
It can be a lonely world out there for independent small
business owners. They must not only manage employees,
customers and operations, but also develop brand recognition,
differentiate themselves from competitors, and acquire and
retain profitable customers. Juggling all areas of a business can
be an overwhelming task, which can, in turn, hinder growth.
From day one, franchise owners have answers at their
disposal, instead of the uncertainty, inexperience and challenges
■ by Brandon MoxaM
Joining a National Brand
through Franchising
