ViewPoint
Editor John Kmitta | jkmitta@specialtyim.com
EPG Media, LLC/Specialty Information Media,
3300 Fernbrook Ln N, Ste 200,
Plymouth MN 55447
Web site: www.landscapeirrigation.com
Group Publisher David Voll
EdItorIaL StaFF
Associate Publisher, editor John Kmitta
(847) 720-5613;
jkmitta@specialtyim.com
Products editor Steve Noe
(630) 499-1017; fax (630) 499-1026;
snoe@specialtyim.com
ProduCtIoN tEaM
Art Director Brian Snook
Production Manager Karen Kalinyak
dIrECt MaIL LISt SaLES
MeritDirect, Jim Scova,
(914) 368-1012; e-mail jscova@MeritDirect.com
rEPrINt SErvICE
Debra Welter, Circulation and Audience
Development Manager,
e-mail dwelter@specialtyim.com
CIrCuLatIoN
For subscription inquiries and customer service
questions, please call (847) 763-9565, or fax (847)
763-9569 business hours: 9 a.m.-5 p.m. EST
Publisher's Notice: We assume no responsibility
for the validity of advertising claims in connec-
tion with items appearing in this special edition.
Commercial product names are used for the
convenience of the reader. Mention of a com-
mercial product does not imply endorsement by
Specialty Information Media, or preference over
similar products not mentioned.
aCCouNt rEPrESENtatIvES:
EaSt
Chris Pelikan
Senior Account Manager
Phone: (954) 964-8676
cpelikan@epgmediallc.com
MIdWESt
Peggy Tupper
Senior Account Manager
Phone: (763) 383-4429
ptupper@epgmediallc.com
WESt
Leslie Palmer
Senior Account Manager
Phone: (248) 731-7596
lpalmer@specialtyim.com
The Best Laid Plans
6 November 2014 Business Planning Guide www.greenmediaonline.com
Welcome to Part 1 of our two-part Business
Planning Guide. This special edition is
being distributed to all corners of the
Green Industry. As such, you will find
content geared to running a wide range
of businesses and operations — from tree
care companies to sports facilities, outdoor
power equipment dealerships, landscape
firms, and other industry businesses. And
although not everything in this issue is
geared specifically to your business model,
there are elements in each piece of editorial
that should resonate as you manage your
operations.
Professionalism, building a training
program, online marketing, liability issues
and the other topics covered within are all
relevant throughout today's Green Industry;
so we hope you find value within this issue
and the upcoming Part 2.
This is also a good time to point out to
you the range of content we at Green Media
provide. You may be a subscriber to one
of our industry publications — Arbor Age,
Landscape and Irrigation, Outdoor Power
Equipment (OPE), or SportsTurf, but you
may not have been previously aware of our
other offerings. Throughout this issue, you
will find subscription information regarding
each of our Green Industry publications.
But beyond the print editions, you can find
a wealth of information online at www.
GreenMediaOnline.com, www.ArborAge.
com, www.LandscapeIrrigation.com, www.
OutdoorPowerEquipment.com and www.
SportsTurfOnline.com.
There you will find feature stories,
news, products, video, audio and more.
You can also sign up to receive any of
our six industry e-newsletters, which are
geared toward the arboriculture, landscape,
outdoor power equipment, sports turf
management, synthetic turf, and irrigation
and water management markets.
As we head into 2015, Green Media will
be providing plenty of assistance to help
you keep tabs on the industry and manage
your business throughout the year. And we
have some exciting programs and editorial
content in store for 2015.
Outdoor Power Equipment will recognize
(and reward) those OPE dealerships
that have managed their businesses to
exceptional performance. The OPE All-Star
Dealer Awards program has been designed
to help dealers continually improve business
operations from year to year simply by
entering the competition. The awards
program will culminate with an awards
banquet to be held during GIE+EXPO 2015
in Louisville. For more information about
the OPE All-Star Dealer Awards, visit www.
outdoorpowerquipment.com/DealerAwards.
Landscape and Irrigation magazine
and Arbor Age magazine will again be
recognizing the top new products to hit
the market. The Landscape and Irrigation
"Twenty for 2015" and Arbor Age 2015 "A+
New Product Awards" will be announced in
summer 2015.
And, as always, all of our publications
will continue to provide industry forecasts,
market data, trends information, profiles,
business tips, and much more.
We welcome your feedback regarding
our industry publications, websites,
e-newsletters and other offerings. If you
have story ideas or other suggestions,
please feel free to contact me at jkmitta@
specialtyim.com.
■
John Kmitta
Associate Publisher / Editor
Green Media
media
TM
green
