Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.
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Leadership Excellence, Breakthrough Ideas T Cheers Beverage Conference 2012 brings inaugural Executive Development Forum and intensive hands-on workshops to New Orleans. he brand-new Cheers Executive Development Forum is just the start of the extraordinary lineup slated for the 15th annual Cheers Beverage Conference at the Astor Crowne Plaza New Orleans January 23-25. Promising attendees the opportunity to "Venture Beyond the Bar," Cheers truly delivers with huge names in leadership and creative thinking, workshops and tastings led by subject-matter icons, and not-to- be-missed networking events. New This Year! Cheers Executive Development Forum In a day dedicated to equipping f&b leaders with powerful strategies for taking their businesses to new heights of success, Paul Bridle and Clark Wolf will lead intensive hands-on workshops. Bridle, named one of the world's Top 30 Most Infl uential Leadership Professionals, will explore "Leading Th rough Challenging Times," a look at the key drivers, opportunities and business needs emerging among organizations worldwide. Wolf, a nationally renowned consultant and writer, will lead "Hopping on the Right Trends," a workshop examining ways to deepen, expand, freshen and develop businesses and brands. Th e Cheers Executive Development Forum precedes conference programming by a day (January 23). Keynoter Peter Sims Discusses Risk-Taking Peter Sims entrenched himself as an innovative thinker when he co-authored Th e Wall Street Journal and BusinessWeek best-seller "True North: Discover Your Authentic Leadership." He'll share insights from his latest book, "Little Bets: How Breakthrough Ideas Emerge from Small Discoveries," which explores how taking small, incremental risks can uncover tremendous opportunities for success. Sims interviewed more than 200 successful creators and innovators and will discuss the characteristics and behaviors shared by creative individuals and groups like Steve Jobs, Th omas Edison, Jeff Bezos and the Pixar brain trust. Workshops Strengthen Relationships and Social Media Strategies What if you could actually get your suppliers, bartenders and managers all on the same page? Barmetrix CEO Sean Finter says you can. He'll demonstrate how to activate suppliers to support an initiative that your bartenders will execute and your managers will manage. Th is two-hour hands-on workshop will guide you through the process of engineering an eff ective program, getting buy-in from all three parties and executing the program for maximum results. For more hands-on education, participate in the social media workshop led by Fred LeFranc, founding partner, CEO and president of Results thru Strategy. LeFranc and his team will share a step-by-step plan for making the most of social media, whether you're a newbie or a pro. From the basics through strategy development, campaign management, success metrics and more, this workshop will equip you to communicate more eff ectively and broadly than ever before. Executive Panel: Driving Traffi c, Sales and Profi ts Th ought-leading operators will share their own experiences with adjusting promotion and service eff orts to achieve success in the face of this uncertain economy. Panelists will include Helen Mackey of Ruth's Hospitality Group, Leigh Merritt of Bonefi sh Grill and Tim McEnery of Cooper's Hawk Winery & Restaurant. David Farkas will moderate. Tantalizing Tequila and Other Fabulous Tastings Cheers tastings will include an exploration of tequila led by Mayahuel's Philip Ward, a rum tutorial by Th e Modern Mixologist Tony Abou-Ganim, a wine tasting by Madeline Triff on of Plum Market and a speed scratch craft cocktail seminar by Kathy Casey of Liquid Kitchen™. Stay up to date on the 15th Annual Cheers Beverage Tony Abou Ganim, The Modern Mixologist, will host a rum tasting at the Cheers Conference—one of several tastings available to attendees. www.cheersonline.com Conference, including the inaugural Cheers Executive Development Forum, by visiting CheersConference.com often. And mark your calendar to join emcee Andrew Freeman, one of 2010's Top 25 Most Extraordinary Minds in Sales and Marketing, as well as your peers nationwide, for this one-of-a- kind event. —Donna DeFranco SEPTEMBER 2011 | 13