Cheers

Cheers September 2011

Cheers is dedicated to delivering hospitality professionals the information, insights and data necessary to drive their beverage business by covering trends and innovations in operations, merchandising, service and training.

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FIRST SIP ® September 2011 Vol. 23 No. 7 Garden in My Cocktail W Waiter: Th ere's a hile herbs can add balance to a dish—or a drink—I wonder if their use has recently gone a bit overboard. It was novel, and exciting, when mixologists started using some garden greens to tweak their drinks. Th e movement probably reached its apex when Scott Beattie created the bar program for Cyrus in Healdsburg, California. He often had half a window box of produce in some drinks and even created, arguably, the world's best- designed straw (which was made of metal to not heat the drink and had a fork-like tip to pick the produce out of the glass). Francesco LaFranconi of Southern Wine & Spirits followed suit when he created a savory tomato drink at Tales of the Cocktail a couple of years ago that showed how well judiciously paired herbs, fruits and vegetables can contribute to a drink. However, this year at Tales, at home in San Francisco and on the road everywhere in between I am questioning if bartenders have gone too far. I had a rosemary-garnished drink at Tales that was bitter and overwhelmingly aromatic. While I love to roast lamb with rosemary, the fl avor from an entire stalk may be too much for a drink. Th e trend is similar to many bar chefs' over-indulgence in the use of "house-made" bitters. It was exciting when Audrey Saunders put a quartet of bitters on her bar when she opened Pegu Club in New York in 2005. However, the over-the-top use of every form of bitters prompted one bartender to comment in a recent Cheers round table that he only hires bartenders who don't make their own bitters. So how long is a trend valid and worth taking inspiration from? Perhaps the bar business might learn something from the cycles that the food world has been through. Continental became Mediterranean became spa food became molecular dining. Many chefs—and bartenders—have gleaned ideas from all these epochs in dining, but seasoned chefs may have a better sense of when enough is enough. Th ey have held the limelight longer historically and had the patronage of more consumers (as not everyone drinks). It's just a little food for thought. I welcome your feedback on this issue. Cheers! Liza B. Zimmerman Editor-in-Chief Executive Vice President, Group Publisher Charles Forman Tel (845) 426-6072 cforman@m2media360.com Editor-in-Chief Liza B. Zimmerman Tel (415) 839-5062 Lzimmerman@m2media360.com Managing Editor Jeremy Nedelka (203) 855-8499 ext. 213 jnedelka@m2media360.com Art Director Kathleen Sage Tel (415) 513-5214 ksage@m2media360.com Production Director Mary Jo Tomei Tel (760) 318-7000 ext. 220 mtomei@m2media360.com Contributing Editors Michael Granberry, Susan Johnston, Kelly Magyarics, Thomas Henry Strenk, Carolyn Walkup, Liza Weisstuch, Deborah Parker Wong Associate Publisher Anthony Bongiovanni Tel (248) 253-0108 tbongiovanni@m2media360.com Senior Regional Sales Managers Mark Marcon Tel (248) 761-6231 mmarcon@m2media360.com Jeanette Sims Tel (415) 383-1762 jsims@m2media360.com Debbie Rittenberg Tel (215) 860-0306 drittenberg@m2media360.com List Rental & Reprints Cheryl Naughton Tel (678) 292-6054 cnaughton@m2media360.com M2MEDIA360 President/CEO Marion Minor Vice President, Finance and Operations Gerald Winkel Vice President, Circulation and Collateral Services Joanne Juda-Prainito Tel (630) 543-0552 jjuda@m2media360.com Corporate Conference Director Cheers Beverage Conference Katie Smith Tel (440) 625-0597 ksmith@m2media360.com Production & Operations Director Mary Jo Tomei Cheers® is published by The Beverage Information Group, a division of M2MEDIA360 Editorial and executive offices at 17 High Street, 2nd Floor Norwalk, CT 06851 Tel (203) 855-8499 • Fax (203) 855-9446 6 | SEPTEMBER 2011 www.cheersonline.com CRISTINA TACCONE

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