BEER Growth Brands
Identifying top-sellers and brands to watch in today's beer market.
By Liza B. Zimmerman T
he economic situation remains challenging. However, even in diffi cult times beer remains a solid favorite at the bar, with
domestic consumption often viewed as a way of supporting the home team and interest in imports and craft steadily growing. Total imported beer saw an increase of 0.9 percent in 2010 compared to 2009, according to the Beverage Information Group, Cheers' parent company. That small growth spurt was offset by a 2.3 percent decrease in total domestic beer sales in the same period. Many of the Growth Brands still showed resilient increases and held their own over the past year. The lineup is similar to last year's. Eight brands failed to qualify for awards that were part of the lineup last year. That is two less than fell off the roster last year. Not all of them showed the same volume of growth as in years past, but many brands have had an extremely good year.
www.cheersonline.com
SEPTEMBER 2011 |
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PAT MAZZERA
