IT'S GOING TO BE A HOT ONE
Introducing 2-Stage Cold Activation
In the hot summer months, your customers look to you for ice-cold,
refreshing beer. And with the new 2-Stage Cold Activated bottles and cans from , they can
Coors Light®
see that the beer you're serving is not only cold, but super cold.
Your Partner in Hot Summer Sales:
Driving Traffi c: Icy cold is a critical factor in your customer's fi rst beer purchase1
Driving Growth: Four consecutive years of growth with consistent cold innovations (through 2010)2
NEW 2-STAGE COLD ACTIVATION Tells Customers Your Coors Light Is Super Cold.
®
® ©2011 MILLERCOORS LLC, CHICAGO, ILLINOIS
1Coors Light Mind Mapping Study, October 2007. 2
FOR MORE INFORMATION CIRCLE 1
Nielsen Scantrack, Total U.S. over $2MM Grocery, 52 weeks ending 2007–2010.
