Cheers

CONTENTS September 2011 Vol. 22 No. 7 36 26 FEATURES 26 American Spirit Whiskey is a classic quaff. By Kelly A. Magyarics 31 Beer Growth Brands Ranking the beer market. By Liza B. Zimmerman 36 Th rill of the Frill 31 ON THE COVER: Photography by Pat Mazzera www.cheersonline.com SEPTEMBER 2011 | 3 Garnishes go beyond eye candy. By Thomas Henry Strenk 39 Getting Press for Your Bar Advice from top bartenders and publicists. By Liza B. Zimmerman ALEX GREGG, PAT MAZZERA (2)

• Cover
• American Spirit
• Beer Growth Brands
• Thrill of the Frill
• Getting Press for Your Bar
• The New Regional Wine Values
• Cheers Wine Tasting: Pinot Delights
• First Sip
• Drink Culture
• Drinks
• Scene Drink A Boston Classic.
• Trends Izakaya Dining Rage
• Marketing Matters Alcohol Meets Art Class
• Products
• Back 2 Basics Upselling