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Show Preview GIE+EXPO/GIC/HNA Wednesday, Oct. 26, Louisville Marriott Downtown Workshops 9 a.m. - 1 p.m. Vegetative Green Roofs - How to Capture this Hot Opportunity (ticketed) C. Merrill Moter III, Joseph & Joseph Architects Attendance is limited 1 - 4 p.m. Your Biggest Asset: Your People and How to Create Maximum Efficiency with your Existing Team (ticketed) Jason Cupp, Kincaide, LTD. 1 - 5 p.m. Safety Training That Works! Rod Wolford & Beth Larson, FOF Communications Photo courtesy of GIE+EXPO landscapes, gardens, outdoor leisure, light construction, and more. For more information about GIE+EXPO, visit www.gie-expo.com. As in 2010, the Hardscape North America expo (HNA) will again co-locate with GIE+EXPO in 2011 — further expanding the offerings and information available (for more information on the HNA portion of the show, see page 16). In addition, The Professional Landcare Network (PLANET) will host its Green Industry F Conference (GIC) in conjunction with GIE+EXPO. According to GIC Subcommittee Chair- person Philip Fogarty of Weed Man USA, GIC — which will be held Oct. 26-29 — will pro- vide the latest information on market trends, product and service innovations, and practical hands-on education that you can use to adapt your business to the new market. "As we prepare to deliver PLANET's 2011 Green Industry Conference, we do so mind- ful that many of you continue to struggle in this challenging economy," Fogarty stated. "Whether your business is large or small, you face pressure on margins, the need to min- imize costs, increasing competition and demands from your clients." According to Fogarty, companies can either hunker down and hope to survive or change business models to adapt to new market conditions. "At PLANET, we think the choice is clear. It's time to grow," he stated. "The fact is…you can succeed in today's economy…but not by doing the same things you've always done, the same way you've always done them. We'll show you how to change, we will show you how to evolve, we will show you how to grow." GIC 2011 has a lot to offer, including workshops, educational sessions, forums, round-table discussions, demonstrations, and more. The following is an overview of the educational opportunities at GIC 2011. For additional information, visit www.land carenetwork.org/events/GreenIndConf. 10 Landscape and Irrigation September 2011 rom October 27 through 29 in Louisville, Ky., the Green Industry & Equipment Expo (GIE+EXPO) will bring together professionals from throughout the Green Industry to view the latest outdoor power equipment, along with products for [Note: GIC is approved for PLANET Landscape Indus- try Certified recertification at 1 CEU per hour of in- struction attended. PGMS and HNA educational sessions also qualify toward PLANET recertification.] Thursday, Oct. 27, Kentucky Expo Center 10:00 - 11:15 a.m. Concurrent Sessions How to Use the iPad to Sell Clients on New Projects Timothy P. Johnson, Penn State University Creating Sustainable Landscapes with Efficient, Water Conserving Irrigation Systems and How They Can Make You Profitable! Lynda Wightman, Hunter Industries, Inc. How to Use Business in a Box to Reduce Costs Bruce Wilson and Tom Oyler, Wilson Oyler Group The Art Science of Lawn Care Marketing Panel Discussion Creating a Customer-Focused Culture Phil Harwood, Landscape Industry Certified Manager, Pro-Motion Consulting, LLC The Seven Habits of Highly Successful CEOs Jeffrey Scott, Landscape Success Systems The Advantage of Great Systems Mike Rorie, GIS Dynamics www.landscapeirrigation.com