Landscape and Irrigation is read by decision makers throughout the landscape and irrigation markets — including contractors, landscape architects, professional grounds managers, and irrigation and water mgmt companies and reaches the entire spetrum.
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Viewpoint A John Kmitta Education, information and accreditation at the 2011 Irrigation Show s I walked from the train station to our office today, I was forced to cross the street altogether because the sprinkler system for a local municipal complex was strategically positioned so that one set of sprinklers was wa- tering the sidewalk and those in another zone were providing irrigation to the street. It did not appear that very much irrigation was being provided to the turf, but this set-up certainly created a swift current that flowed down the block to the cor- ner storm sewer. Apparently proper sprinkler system set-up, positioning, adjustment and overall water management are not at the forefront of everyone's consciousness. But for those who are interested in the latest irrigation and water management tips, trends, products, education, technical sessions and more, the 2011 Irrigation Show has plenty to offer. The Irrigation Association's (IA) 2011 Irrigation Show will be held Nov. 6-8, 2011, and Innovations in Irrigation Education Conference Nov. 3-8, 2011, at the San Diego Convention Center. The expanded education conference will feature a series of one-hour irrigation seminars designed to reinforce irrigation industry best practices. These irrigation semi- nars will cover concepts, implementation and "how to." IA-certified professionals will earn one continuing education unit for each one-hour session attended. Also, education classes, technical sessions and IA certification exams will again be offered on-site as part of the education conference. Center Stage, on the show floor, returns as a place to gather and learn about emerging trends, industry issues and smart business practices. Desi Williamson, a former industry employee turned motivational speaker, will serve as emcee for the General Session. Alan Beaulieu of the Institute for Trend Re- search will be the featured speaker. Beaulieu will provide valuable insights and a fresh take on economics and the irrigation industry. The General Session is also the event where IA presents its awards and New Product Contest winners, and also introduces the newly elected board members. An expanded New Product Contest — offered exclusively for Irrigation Show ex- hibitors — will allow submission of an unlimited number of products for considera- tion. In addition to naming a winner in each category, a second-place prize category has been added to recognize more innovations. The show floor will feature 200,000 square feet of irrigation equipment, systems, services and accessories. And more than 300 exhibitors and 6,000 attendees are ex- pected. New for 2011, the exhibit hall will feature its first pond and waterscape pavilion. The International Professional Pond Companies Association will also be hosting its seventh annual INFO TANZA event at the show. Three days of INFO TANZA pond and waterscape educational seminars are being offered (separate registration is re- quired). For more show details and to register, visit www.irrigationshow.org. 6 Landscape and Irrigation October 2011 LI IRRIGAT ON M2MEDIA360 1030 W. 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