Beverage Dynamics

Beverage Dynamics Jan-Feb 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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38 Beverage Dynamics • January/February 2015 www.beveragedynamics.com Blended Wines Blends are hardly stigmatized these days; instead, they are rel- ished. Yet Killinger can't place his fi nger on the exact reason for their luster. "Many customers don't even know the wines they enjoy actually are blended. However, some customers do specifi cally say that they like blends, but typically don't know what blends they are looking for," he says. Knowing this piece of open-minded consumer intelligence is a boon to retailers who can tap into this growing interest, giving up -and-coming wine regions the spotlight. New York State wines have made tremendous strides over the last several years; along with an increase in quality, customer interest has been piqued. One such winery that has championed Long Island wines is Bridgehampton-based Channing Daughters. Its super-blends, like the Mosaico (Pinot Grigio, Chardonnay, Sauvignon Blanc, Muscat, Gewürtzraminer, Tocai), change every year. Lieb Cellars, close by in Mattituck, debuted two new blends under its Bridge Lane brand in 2014: the Bridge Lane White Blend (29% Chardonnay, 26% Pinot Blanc, 18% Riesling, 14% Viognier, 9% Sauvignon Blanc, 4% Gewürztraminer) and the Bridge Lane Red Blend (46% Merlot, 37% Cabernet Sauvignon, 12% Petit Verdot, 5% Malbec). Likewise, up in the Riesling-dominant Finger Lakes, Anthony Road Wine Company in Penn Yan has had great success with its more unconventional Cab- ernet Franc-Lemberger blend. "Blends are becoming increasingly popular among New York win- eries, especially with certain grape varieties like Cabernet Franc and Lemberger, and Riesling and Gewürztraminer," notes Jim Tresize, president of the New York Wine & Grape Foundation. "These vari- eties, as well as others, can make some stunning wines by themselves. But sometimes blending can give you a whole that's greater than the sum of its parts - it's taste synergy." Blends are also a choice introduction to more serious single va- rietals. Franciscan Estate Winery, in St. Helena, for example, makes Esporão Assobio Franciscan Estate Equilibrium and Magnifi cat Bridge Lane White and Red Blend NY-based Waterfront Wines & Spirits.

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