Beverage Dynamics

Beverage Dynamics Jan-Feb 2015

Beverage Dynamics is the largest national business magazine devoted exclusively to the needs of off-premise beverage alcohol retailers, from single liquor stores to big box chains, through coverage of the latest trends in wine, beer and spirits.

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Newcastle presents the NEW VARIETY PACK. Stock up on the variety pack, and profit from the good taste of 21+ millennials, affluent shoppers who look for flavor options. CONTACT YOUR DISTRIBUTOR REPRESENTATIVE TODAY. AVAILABLE MARCH 1 st , 2015 12-packs: 4 12-oz. bottles each 24-packs: 8 12-oz. bottles each MEET THE TEAM THAT SELLS MORE BEER ENJOY NEWCASTLE PRODUCTS RESPONSIBLY ©2015 NEWCASTLE IMPORTERS, NEW YORK, NY 1. Spectra, Nielsen Panel Data, Total USA Grocery $2MM+, 52 weeks ending 12/28/13 2. Consumer Edge Insights' Beverage DemandTracker ABV: 5.1% IBUs: 45 ABV: 4.7% IBUs: 18 ABV: 5.8% IBUs: 39 vs. IMPORT VARIETY PACKS ARE GROWING FASTER THAN THE TOTAL VARIETY PACK SEGMENT FOR THEIR TOTAL SHOPPING BASKET 1 2

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