World Fence News

November 2011

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60 • NOVEMBER 2011 • WORLD FENCE NEWS We Won't Leave You Hanging — And That's No Bull! PVC Fence Profiles and Accessories in Five Colors, Minimal Color Upcharge, Best Selection of Hinges and Latches Fabricator Owned, Fabricator Focused Join The "Less Stress, Road To Success" Program From American Made Vinyl Extrusions For More Information Call: 605-291-9223 Visit Us At www.americanmadevinyl.com Little things make big impressions Properly positioning free exit loops for optimum performance BY BRIAN DICKSON, GENERAL MANAGER, BD LOOPS, HUNTINGTON BEACH, CALIFORNIA The simple things make a big im- pression on customers. As installers, we want to make a gate that works, but we often overlook the small features, the simple things that really make our gate installations stand out. We all know that if a customer really likes Insert Product Literature Directly Into World Fence News And The Fencer's Almanac! Save Big Bucks On Postage! your installation they will recommend your work to a friend or neighbor, and a referral is one of our best sales tools to increase business. A good exercise is to put yourself in the gate owner's shoes and see how your system would perform under their standards. A commonly overlooked feature on a gate system with loops is the au- tomatic open. When a vehicle drives over this loop the gate will automati- cally open for them, adding the con- venience of a hands free exit. The automatic open loop is commonly known as a "free exit loop" because no buttons are needed to be pushed to exit. The concept behind a free exit loop is the gate user already passed se- curity entering the property, so why should they pass security to go out? To get the most use of the auto- matic open loop, it should be installed up the driveway inside the property so that as someone is exiting, by the time they reach the gate it will be com- pletely open for them. The formula below will calculate the distance (in feet) the automatic open loop should be placed while maintaining a desired miles per hour: (X x Y x 1.46) = Z X = Time for the gate to open in seconds Y = Desired mph to reach gate Z = Distance in feet the automatic open (free exit) loop should be placed (length of lead-in) Alternatively, if you wanted to find out how fast (miles per hour) a ve- hicle can go so that by the time they reach the exit the gate will be com- pletely open for them, the formula would be: (X x 1.46) = Y Z ELIMINATE SORTING AND MAILING Insert your product literature directly into the monthly issues of World Fence News or The Fencer's Almanac. You will eliminate sorting and mailing headaches and be assured that your product literature is being distributed to a proven, comprehensive list of over 11,000 fencing and access control professionals. UP-TO-DATE MAILING LISTS The World Fence News mailing list has been compiled directly from the customer lists of some of the fence industry's largest and best-known manufacturers and wholesalers. Each of the list's 11,000 entries is computer updated monthly by the circulation fulfillment firm Telematch to assure the accuracy of all addresses. The mailing list of World Fence News is verified by the estab lished media listing company Standard Rate and Data Service (SRDS) of Wilmette, Illinois. WHAT CAN BE INSERTED? Virtually anything that you distribute to customers or pros pects: flyers, handouts, CDs, DVDs, catalog sheets, business reply cards. Many companies order extra copies of their Sweet's brochures at the time of printing, specifically for inserting in World Fence News or The Fencer's Almanac. CALL TODAY! THE MONEY YOU SAVE WILL BE YOUR OWN! PRODUCT LITERATURE CAN BE INSERTED TO SPECIFIC GEOGRAPHICAL REGIONS FOR TARGETED MARKETING CAMPAIGNS! CONTACT US FOR DETAILS! World Fence News • 6101 W. Courtyard Dr., Bldg. 3, Suite 115 • Austin, Texas 78730 1-800-231-0275 (in the U.S. and Canada) • 512-349-2536 • Fax 512-349-2567 E-mail: editor@worldfencenews.com • www.worldfencenews.com Several examples of this formula would be as follows: • If a gate takes 9 seconds to open and the customer wants to drive at 5 mph: 9 x 5 x 1.46 = 65.7 feet. • With the same gate, but the cus- tomer wants to drive at 12 mph, the formula would read: 9 x 12 x 1.46 = 167.6 feet. • The same customer has a very long driveway and wants to drive 19 mph. The formula would read: 9 x 19 x 1.46 = 249.7 feet. (See schematic at top of next page for an illustration.) Most loop manufacturers will have available a 60 and 100 foot lead- in as a standard stock item. Custom lead-in lengths of 250 feet are com- mon, but are available up to 1,000 feet. If you are not offering an auto- matic exit loop currently you could be missing out on your opportunity to "up sell" your installation and make

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