Issue link: https://read.dmtmag.com/i/457993
26 www.studentdriverplacement.com February '15 Tools Trucking By Jack Roberts F rom the very beginning, the Mi- chelin name has meant innova- WLRQ$VWKHZRUOG·VOHDGLQJWLUH manufacturer, Michelin has helped to advance the mobility of goods and people for 125 years. Customers have counted on Michelin tires for safety and performance on the road. So, and understandably, many know of Michelin for their truck, tractor, con- struction, farming, off-road or pickup truck tires as well as for the tires which carry their families to work, school and activities. Relying on Michelin for durability, performance and total cost of ownership is a given but what many may not know is that Michelin is also a brand that can be trusted to provide maximum comfort, superior traction and technology in everyday work and lifestyle products. /HYHUDJLQJWKHFRPSDQ\·VWHFKQLFDO H[SHUWLVHLQPDQDJLQJFRQWDFWZLWKWKH ground and in providing comfort and VDIHW\0LFKHOLQRIIHUVDJURZLQJOLQHRI SURIHVVLRQDOIRRWZHDUYHKLFOHPDWVDQG OLQHUVZLSHUEODGHVFRROHUVWRROVVHDW FRYHUVLFHPHOWFRPSUHVVRUVJDXJHV SDVVHQJHUFDUVQRZFKDLQVVSRUWV VQHDNHUVDQGWLUHLQÁDWRUV Footwear 0LFKHOLQ KDVDSSOLHGLWV NQRZKRZDQGH[SHUWLVHUHODWLQJWRUXE EHUDQGWUDFWLRQWRLWVUDQJHRIIRRWZHDU 0LFKHOLQIRRWZHDULVERWKSUDFWLFDODQG VW\OLVK1RPDWWHUZKDWERRWLVQHFHV VDU\²GXUDEOHZRUNERRWVVWHHOWRHG ZRUNERRWVVWHHOWRHGUXEEHUERRWV VOLSUHVLVWDQWZRUNVKRHVUXJJHGRXW GRRUVKRHVKLNLQJERRWVRUPRUHFDVXDO OLIHVW\OHVKRHVDQGVQHDNHUV²0LFKHOLQ SURYLGHVVROXWLRQVIRUDOOSHUIRUPDQFH QHHGV+LJKO\DGYDQFHGWHFKQRORJ\LV LQFRUSRUDWHGLQWRHYHU\VW\OH 0LFKHOLQRIIHUVPRUHWKDQGLIIHU HQWLQGXVWULDOIRRWZHDUVW\OHVLGHDOIRU ZRUNLQJSURIHVVLRQDOVRUVLPSOHFDVXDO ZHDU²PDQ\ZLWKVROHGHVLJQVLQVSLUHG E\0LFKHOLQ·VKLJKSHUIRUPDQFHWLUHWUHDG GHVLJQV7KHFRPSUHKHQVLYHUDQJHRI 0LFKHOLQEUDQGHGVDIHW\DQGSURWHF WLYHIRRWZHDUKDVEHHQHPEUDFHGE\ WKHFRQVWUXFWLRQIRRGVHUYLFHZDVWH PDQDJHPHQWPLQLQJDQGPDQXIDFWXULQJ LQGXVWULHV7KLVIRRWZHDUKDVDOVREHHQ FRYHWHGE\UXJJHGRXWGRRUVPHQDQGE\ WKRVHZKROLNHWRZDONLQFRPIRUW Michelin details lifestyle products line