Specialty Coffee Retailer

Specialty Coffee Retailer Nov 2011

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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A box of filters such as T-Sacs can be packaged with the mugs. "And then both these items, the brew- in-mug and the T-Sacs, should be matched with an assortment of loose- leaf teas," Waddington says. A tea press is Perez's choice as the perfect way to learn about tea and tea brewing. "This system allows you to control the brewing process so you can experiment with your preparation," he says. in-mug, then a box of T-Sacs, then a tea leaf infusing travel mug, and on and on." TeaSource recommends using the Tetsubin urns with a single type of tea, since the iron takes on the This hand-cast earthenware set was designed by artist Judith Weber. tea's flavor. "We look for new colors, shapes, styles, and devices," Waddington adds. "And then we very strongly merchandise the message that we COLD COMFORT A hot trend in tea is ice-cold. "Teapots and carafes for making cold-brew iced tea is a fantastic development with tremendous growth potential," Waddington says. "This makes it easy for anyone to make really easy, really good iced tea, 365 days of the year, even in Minnesota. Iced tea is no longer just a hot-weather drink. This is pretty much a brand-new tea item category, and very few people already have something in their kitchen that will do this job." Since teaware is durable, how do you keep the customer coming back? "Most people don't buy a new teapot every month," Waddington says. "But if I am doing my job well as a tea merchant, one month they are buying a new teapot, the next month a brew- regularly have NEW accessories. We also strongly suggest the low to medium priced teapots or brew-in-mugs as the perfect giſts for teachers, in-laws, etc." Here's a sampling of teaware turning over a new leaf: Electric kettle from Chef 's Choice. The Smart Tea Kettle has low-heat settings with LED indicators for green tea and oolong tea, along with LED temperature indicator, warming mode and automatic shut-off. edgecraſt.com Judith Weber teapot set. This hand-cast red earthenware set was featured in Martha Stewart Living. judithweber.com ForLife's Mist Ice Tea Jug. Porcelain container has built-in tea bag rest to prevent oversteeping. forlifedesign.com Yo-Yo mug, glass and tea strainer. Tea infuser with perforated strainer has dual-purpose lid that keeps water warm and flips over to keep infuser ready for repeat brewings. bodum.com SCR Fill in 66 on Reader Service Form or visit www.OneRs.hotims.com/35099-66 28 | November 2011 • www.specialty-coffee.com

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