Specialty Coffee Retailer

Specialty Coffee Retailer Nov 2011

Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.

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Poll: 65% in U.S. drink coffee daily 13 cups is the weekly average A poll released by 7-Eleven Inc. in conjunction with National Coffee Day (Sept. 29) says that 65 percent of Americans drink coffee every day, many within an hour of waking up. The coffee- drinkers in the survey said they consume an average off 13 cups a week, and 60 percent agreed with the statement, "I need a cup of coffee to start my day." In other results: • 28 percent of the coffee drinkers had their first cup within 15 minutes of awakening, and 68 percent within the hour. • 57 percent added sugar or another sweetener to their brew. • 54 percent agreed with the statement, "Coffee makes me feel more like myself." Another National Coffee Day poll, this one from Dunkin' Donuts, identified which professions self-identified as most likely to need morning coffee to be productive. The Mark Your Calendar November 7-9 Asia International Coffee Conference, Ho Chi Minh City, Vietnam, www.ibc-asia.com/conferences 18-20 India International Coffee Festival, The Lalit, New Delhi, India, www.iicf.in 25-26 Coffee & Tea Festival, 7WEST, New York, N.Y., www.coffeeandteafestival.com 9-11 Coffee Fest New York, Javits Center, New York City, www.coffeefest.com 23-25 Tea & Coffee World Cup, Vienna, Austria, www.tcworldcup.com 6 | November 2011 • www.specialty-coffee.com March February January December top three were: scientist/lab technician, marketing/public relations professional and education administrator. Study links coffee with depression avoidance Caffeine seen as positive agent A new study suggests that women who drink coffee may be at lower risk of clinical depression. The research, published Sept. 26 in the Archives of Internal Medicine, was based on results from 51,000 women who participated in the Nurses' Health Study, a long-standing epidemiological survey affiliated with Harvard University. The women in the study, average age 63, had not been previously diagnosed with depression; they were evaluated on the basis of new diagnoses with prescriptions for antidepressant medication. According to the study, consumption of two to three cups of caffeinated coffee per day was associated with a 15 percent lower risk of clinical depression. With four cups or more, the risk dropped 20 percent. Researchers speculated that caffeine, which is known to stimulate production of the neurotransmitters dopamine and serotonin, may be the agent at work. But they cautioned that more work has to be done before causality can be established. No coffee to go? Ridiculous N.Y. Post lets customers vent against "coffee Nazis" Not allowing coffee to be taken out of the shop is "the most ridiculous rule" among several fussy ones outlined in a New York Post article, according to an online poll that accompanied the article. The feature story, headlined "Roast busters! You don't know jack about joe, say the snobbiest baristas in town," described how several New York City coffeehouses place restrictions on customers that many find annoying. The unscientific online poll listed the restrictions described in the article and asked readers to vote on the most ridiculous. The results, as of early October: No coffees to go: 33.21 percent No bean grinding: 26.71 percent No milk for your beverage: 22.02 percent No laptops allowed in the café: 10.11 percent No decaf served: 4.33 percent Only one size for each kind of drink: 2.89 percent No flavored syrups: 0.72 percent The no-to-go rule originated at Ninth 22-24 European Coffee Symposium, Berlin, Germany, www.europeancoffeesymposium.com/Home.aspx Street Espresso in the East Village, whose owner, Ken Nye, was dubbed the "coffee Nazi" when he opened in 2001 (although he said it was more a guideline than a hard-and-fast rule). No bean-grinding is the policy at Blue Bottle Café because they don't want the beans used after "the peak of freshness," said manager Kathleen Nuffort. Tea prices holding firm Rains in India, drought in Africa affect supplies A variety of factors are pushing tea prices from each side, and so far, their value is averaging about 6 percent higher this year than last. The value of all tea imports into the U.S., from January through July of this year, is about $367 million, which is about 6 percent above the same period last year, according to the U.S. Department of Agriculture. Tea prices are expected to stay firm through the latter part of the year,

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