www.beveragedynamics.com
July/August 2015 • Beverage Dynamics 3
Volume 127, No. 4 • July/August 2015
PG. 45
PG. 42
PG. 26
Features
26
Retail Profi le: Urban Grape
The Boston retailer is changing
the way wine is sold.
By Kyle Swartz
30
Profi ting from
Gin's Renaissance
The botanical spirit has universal appeal.
By Robert Plotkin
34
Rum's Ready to Rebound
Straight and aged rums appeal to
modern consumers.
By Thomas Henry Strenk
38
High-Volume Merchandising
Making the right moves with leading brands.
By Jack Robertiello
42
Craft Comes of Age
Big brewers are taking notice of the upstarts.
By Julie Johnson
45
No Mixing Required
RTDs offer convenient refreshment.
By Kyle Swartz
