StateWays is the only magazine exclusively covering the control state system within the beverage alcohol industry, with annual updates from liquor control commissions and alcohol control boards and yearly fiscal reporting from control jurisdictions
Issue link: https://read.dmtmag.com/i/570883
35 StateWays n www.stateways.com n September/October 2015 BOURBON terpart, which is known for its sweeter taste and finish. Says Master Distiller Chris Morris, "We used our indus- try and sensory knowledge to create a line of eclectic, one- of-a-kind expressions. By pushing the creative boundaries of whiskeys even further, we are inviting our customers who visit our distillery to experience extreme variations of whis- key with this release." New to the Market In June 2010, the Maker's Mark distillery launched only its second new whiskey since the brand debuted in 1958, Mak- er's Mark 46. Now the third new expression enters the fray. Maker's Mark Cask Strength Bourbon is bottled straight from the barrel at 113 to 114 proof. The whiskey has a sig- nificantly lower proof than most cask strength whiskeys. "There are three explanations for its rich, broad flavor," says Greg David, Maker's Mark master distiller and director of distillery operations. "Maker's Mark goes into the barrel at a consistent entry proof, we season our barrel staves for 9-12 months and we use a number-three barrel char. They all work together to create a more approachable flavor." Down the road in Lawrenceburg, Kentucky is the famed Wild Turkey Distillery and Jimmy Russell, the longest-ten- ured, active Master Distiller in the world. To commemo- rate Russell's 60th anniversary at the distillery, Wild Turkey released Master's Keep, an 86.8 proof homage created by Jimmy's son, Eddie Russell. Together, Jimmy and Eddie are the only active father and son Master Distiller duo in the industry, sharing 95 years of experience between them. One of the unusual features of Wild Turkey Master's Keep is that it is a blend of whiskeys aged in both stone and wooden warehouses. Whiskey matures slower in stone warehouses. The 17-year-old Bourbon is bottled at 86.8 proof. "As a result of this unconventional aging process, Master's Keep is delicate yet distinctly Wild Turkey," notes Campari America's Andrew Floor. "Its smooth, silky entry delivers a semisweet palate of caramel and vanilla and a burst of spici- ness and oak on the finish." LEADING BRANDS OF BOURBON WHISKEY, 2013-2014 (Thousands 9-Liter Cases) 13/14 Brand Supplier 2013 2014 % Chg Jim Beam Family Beam Suntory 3,976 4,192 5.4% Evan Williams Heaven Hill Brands 1,650 1,865 13.0% Maker's Mark (includes 46) Beam Suntory 1,249 1,337 7.1% Bulleit Bourbon Diageo 450 635 41.1% Wild Turkey Campari America 590 590 0.0% Old Crow Beam Suntory 443 467 5.4% Ten High Sazerac 450 450 0.0% Jim Beam Small Batch Brands Beam Suntory 311 420 35.0% Ancient Age/AAA Sazerac 360 355 -1.4% Woodford Reserve SBL Brown-Forman Beverages 221 276 24.9% Total Leading Bourbon Brands 9,700 10,586 9.1% Source: Liquor Handbook 2015. For more information visit www.bevinfostore.com.