Contents:
MARCH 2012 | Volume 55 | Number 3 Cover Image©istockphoto.com/pavlen.
26 departments
6 Upfront 8 Anonymous Distributor 10 Industry News 28 Tech2Tech
Tier 4 diesel emissions standards: Are you ready?
38 Marketplace 39 Key Distributors 42 Advertisers' Index
20 features
16 Protecting profitable partnerships: What you need to know before signing with your suppliers Gary L. Antoniewicz, partner, Boardman Law Firm LLP, and specialist in business and dealership law — who covered legal issues facing OPE dealers during a presentation sponsored by the North American Equipment Dealers Association (NAEDA) at GIE+EXPO 2011 — revisits this topic by providing specifics on franchise and dealership laws, UCC lien issues, and the Fair Labor Standards Act.
20 Take your company viral with YouTube In the latest article in a series on "Social Media," Les Robinson, social media specialist for Stihl Inc., shares his expertise on how to leverage the second-largest search engine: YouTube.
24 Getting noticed by search engines Brad Smith, product manager at ARI, defines SEO and explains how it boosts traffic to a dealer's website.
26 The Baby Boomer Effect Rix Quinn, a former editor of OPE magazine, reveals some surprising research on Baby Boomers and offers tips on reaching this huge group of consumers born from 1946 to 1964.
products
32 Equipment Focus: Hedge Trimmers
36 New Products
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