Specialty Coffee Retailer is a publication for owners, managers and employees of retail outlets that sell specialty coffee. Its scope includes best sales practices, supplies, business trends and anything else to assist the small coffee retailer.
Issue link: https://read.dmtmag.com/i/60649
pan demetrakakes, editor I Words of wisdom from Coffee Fest long, here are some teasers. From "How to Make Money Before You Pour One Cup of Coff ee, • • • • just got back from Coff ee Fest New York, where I heard some terrifi c presentations that I will mine for feature articles over the coming months. If you can't wait that owner of Th e Woods coff ee shops: "Don't be afraid to fi nd [a location that's] unique, but don't fi nd one so unique that you're the only one who thinks it's cool." " by Wes Herman, "Th e day you open, the value of your startup money greatly diminishes." "As professionals, we can impress each other all day long...but does that mean anything to the customer?" From "Th e Art of Staying Relevant" by Lon LaFlamme, Dillanos Coff ee Roasters: "Unfortunately, I go to coff eehouses all the time where, once the brand and • • the concept was set, it becomes so sacred that it's like, 'I don't need to look back at that. Now I just need to run operations.'" "You need to be completely engaged and involved in the industry. You're not 'running a business.' You're in the coff ee business. Th at's the fun of it." "Some of these coff eehouses that I see featured in the coff ee magazines, I really wonder what kind of life they're going to have. Because they've done such a novel, thematic concept that eventually I'm going to get tired of it. " From "Opening a Café?" by Tom Palm, Design & Layout Services: "Don't listen to [leasing agents]. Because, they're not lying to you, but they just may not know." • • • • • • • the store built out, ready for equipment to be delivered, and then say, 'I'm gonna do gelato. "[Equipment is] all based on the menu. If you don't have a refrigerator, you " "You're paying the same amount of square footage if it's an 8-, 10-, 12- or 15-foot ceiling. So go vertical." " EDITORIAL OFFICE 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 • (847) 720-5600 Visit us online: www.specialty-coff ee.com E-mail: specialtycoffee@m2media360.com EDITORIAL STAFF Editor PRODUCTION STAFF Art Director Production Manager CIRCULATION STAFF Vice President of Circulation & Collateral Services SALES STAFF Sales Manager List Rental & Reprint Services EXECUTIVE STAFF Group Publisher CONTRIBUTING EDITORS Ed Avis, Jack Groot, Maura Keller, Caroline Rath, Alan Richman, Brenda Russell, Peter Surkowski EDITORIAL ADVISORY BOARD Jason Burton, lab5702 Desiree Farden, Big Train, Inc. Jack Groot, JP's Coff ee And Espresso Bar Wes Herman, Th e Woods Coff ee Meghan Hubbs, Equal Exchange Rob Jeffries, North Atlantic Specialty Bag Craig Min, LAMIL Coff ee Lon LaFlamme, Dillanos Coff ee Roasters Kate LaPoint, Sound Provisions, Inc. Joe Monaghan, La Marzocco Tom Palm, Design & Layout Services Steve Schnitzler, Port City Java® Andi C. Trindle, Atlantic Specialty Coff ee Bill Waddington, TeaSource 1030 W. Higgins Road, Suite 230 Park Ridge, IL 60068 Corporate Offi ce: "It's very critical that you decide [your menu] early. You don't want to have '" can't put milk in it, and if you can't put milk in it, you might as well take espresso off the menu. From "Merchandising and Marketing Tea" by Linda Smith, owner, Divinitea: "Pick your menu items last, because you have to do your homework fi rst. "You don't have to be the inventor, but if you see somebody doing it right, take notes." "When you make your teas, make what you love. If you don't love a tea, have somebody else try it to make sure it's great. If they don't say it's great, keep looking." 4 | April 2012 • www.specialty-coffee.com PRESIDENT/CEO VP FINANCE & OPERATIONS VP OF CIRCULATION & COLLATERAL SERVICES PRODUCTION & OPERATIONS DIRECTOR Marion Minor Gerald Winkel Joanne Juda-Prainito Mary Jo Tomei SUBSCRIPTION INFORMATION AND REQUESTS Phone (845) 856-2229 Subscriptions: $39 for one year, $61 for two years, U.S.; $48 for one year, $72 for two years, Canada; $110 for one year, all other countries (includes airmail postage). Single copies $10 each; Annual Buyers Guide $25. Payable in U.S. funds only. Customer Service: (847) 763-9565 Fax (845) 856-5822 PRESS RELEASES: Press releases on supplies, services and new products are welcomed and encouraged. Direct them to Specialty Coff ee Retailer. Color print photography is preferred, slides and transparencies are accepted. Specialty Coff ee Retailer reserves the right to edit all submissions. Pan Demetrakakes pan@m2media360.com Britt Menendez Madeline Minor Joanne Juda-Prainito Brian Grau (314) 487-6568 Cheryl Naughton (678) 292-6054 Charlie Forman cforman@m2media360.com Membership applied for July 2010 Specialty Coff ee Retailer (ISSN 1077-3460) is published monthly by Bev-Al Communications, 1030 W. Higgins Road, Suite 230, Park Ridge, IL 60068. Copyright© 2012 by Bev-Al Communications Inc. Postmaster please send address corrections to: Specialty Coff ee Retailer, P.O. Box 4290, Port Jervis, NY 12771. Periodicals postage paid at Port Jervis, NY and additional mailing offi ces.